Too often the role of HR is undervalued, if it exists at all in some businesses. The reality is that people make the difference, despite the benefits of your product or service, you need great people to develop your brand, sell the product, create experiences and connect with your audience. For Ilona Charles, CEO & Founder of HR Specialists, shilo people, she’s seen the impact on countless businesses that have not invested in a robust HR strategy. Ilona gives great advice for how to strengthen staffing goals and incorporate HR into your business.

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