What does it really take to build a successful business – and could your marketing budget be working against you?

First up in this week’s episode, entrepreneur Dorry Kordahi shares his journey from humble beginnings to launching DKM Blue in his parents’ garage and growing Swanky Socks into a global brand. He unpacks the mindset behind sustainable growth, the value of hard work, and why entrepreneurs must be mentally prepared for failure.

Then, ReferUs CEO Justin Herald explains why digital marketing can become a money pit for many small businesses, and why mastering customer experience, margins and referrals may be far more powerful than chasing clicks and metrics.

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Business Essentials is produced by soundcartel.com.au