Are you tracking the right metrics - and having the right conversations? In this week’s episode, digital marketing expert Jason Le explains why many businesses rely on “vanity metrics” that look impressive but don’t reflect real performance. As Founder and Director at JNRY Digital, Jason shares how to refocus on the metrics that really reflect growth ... and explains what LTV:CAC ratio means (and why you need to know your company’s ratio).

Then, leadership consultant Sue Barrett - founder and CEO of Barrett Consulting Group and the Selling Better movement - explores how meaningful conversations can transform workplace culture. She outlines how leaders hoping to shift the culture of their team can benefit from shifting from top-down broadcasting to genuine listening and ongoing dialogue.

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Business Essentials is produced by soundcartel.com.au