Going viral isn’t always the golden ticket brokers imagine it to be.

In this live episode of Broker Bulletin, Adelaide-based broker Sam Neville, founder of I Am Lending, reveals how she built a thriving business almost entirely through TikTok and Instagram and why “likes” don’t always equal leads.

In conversation with LMG’s Grace Ormsby, Sam gets raw about what really works on social media, what doesn’t, and why she refuses to “gatekeep” her playbook.

You’ll learn:
How one video turned 200 views into 200,000 overnight
Why your focus can’t be on going viral
The batching system that keeps Sam consistent without burning out
Why sharing, not competing, is the ultimate growth hack

If you’ve ever wondered how to make social media work for your brokerage, or you’ve simply been too nervous to start, this episode is your blueprint.

 Like this episode?

Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Want to know more about LMG? Click here.

Going viral isn&rsquo;t always the golden ticket&nbsp;brokers&nbsp;imagine it to be.
In this live episode of&nbsp;Broker&nbsp;Bulletin, Adelaide-based&nbsp;broker&nbsp;Sam Neville, founder of&nbsp;I Am Lending, reveals how she built a thriving business almost entirely through TikTok and Instagram and why &ldquo;likes&rdquo; don&rsquo;t always equal leads.
In conversation with LMG&rsquo;s Grace Ormsby, Sam gets raw about what really works on social media, what doesn&rsquo;t, and why she refuses to &ldquo;gatekeep&rdquo; her playbook.
You&rsquo;ll learn:
<ul>
<li dir="ltr">How one video turned 200 views into 200,000 overnight</li>
<li dir="ltr">Why your focus can&rsquo;t be on going viral</li>
<li dir="ltr">The batching system that keeps Sam consistent without burning out</li>
<li dir="ltr">Why sharing, not competing, is the ultimate growth hack</li>
</ul>
If you&rsquo;ve ever wondered how to make social media work for your&nbsp;brokerage, or you&rsquo;ve simply been too nervous to start, this episode is your blueprint.
&nbsp;Like this episode?
Leave a review! Don&rsquo;t miss an episode: Subscribe to the&nbsp;Broker&nbsp;Bulletin&nbsp;podcast channel on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at&nbsp;<a href="mailto:podcast@lmg.broker">podcast@lmg.broker</a>.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Want to know more about LMG?&nbsp;<a href="https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1" data-saferedirecturl="https://www.google.com/url?q=https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1&amp;source=gmail&amp;ust=1756528183764000&amp;usg=AOvVaw3g_Rx_P8VkKrYc_0P0QThC">Click here</a>.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia’s broking industry. It’s all about keeping you ahead of the game in a market that’s always on the move.

Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.

Whether you’re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.

So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia&rsquo;s broking industry. It&rsquo;s all about keeping you ahead of the game in a market that&rsquo;s always on the move.
Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.
Whether you&rsquo;re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.
So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin

The truth about going viral as a mortgage broker

AI in broking has moved beyond curiosity. It’s now about execution.

In this episode of Broker Bulletin, Katherine Persoglia sits down with Whitney Cali, LMG’s Group Executive of Product, Tech and Data, to unpack how leading brokers are embedding AI into daily workflows — not to replace judgement, but to sharpen it.

From My Note Writer and My Quality Assurance inside MyCRM to integrating Google Gemini into your calendar and inbox, this is a practical conversation about speed, compliance and delivering clearer answers to clients.

What you’ll learn in this episode:


Why you should never start a document from scratch again


Why AI can provide the data, but only a broker can look a client in the eye and say, "I’ve got your back."


Why clients will soon expect instant certainty and how you can deliver it


How to experiment safely without compromising sensitive client data


Whitney’s "3 Rocks" strategy for ending the day with clarity

In a market where information is everywhere, certainty is earned. This episode shows you how.

AI in broking has moved beyond curiosity. It&rsquo;s now about execution.
In this episode of Broker Bulletin, Katherine Persoglia sits down with Whitney Cali, LMG&rsquo;s Group Executive of Product, Tech and Data, to unpack how leading brokers are embedding AI into daily workflows &mdash; not to replace judgement, but to sharpen it.
From My Note Writer and My Quality Assurance inside MyCRM to integrating Google Gemini into your calendar and inbox, this is a practical conversation about speed, compliance and delivering clearer answers to clients.
What you&rsquo;ll learn in this episode:
<ul>
<li dir="ltr">
Why you should never start a document from scratch again
</li>
<li dir="ltr">
Why AI can provide the data, but only a broker can look a client in the eye and say, "I&rsquo;ve got your back."
</li>
<li dir="ltr">
Why clients will soon expect instant certainty and how you can deliver it
</li>
<li dir="ltr">
How to experiment safely without compromising sensitive client data
</li>
<li dir="ltr">
Whitney&rsquo;s "3 Rocks" strategy for ending the day with clarity
</li>
</ul>
In a market where information is everywhere, certainty is earned. This episode shows you how.

Use AI to replace your grunt work — not your time

Hiring ahead of growth. Letting go of perfection. Offshore scale. Onshore leadership. Capacity before volume. Protecting culture. Redefining success.

High-performing brokerages aren’t built by accident — they’re built by deliberate choices.

In this Broker Bulletin episode, Denya Dean sits down with Tina Howes, Director of Amara Mortgage Brokers, to unpack how she’s built out a Top 100 business without burning out her people, or herself.

From backing herself to hire earlier than felt comfortable, to building serious offshore capacity, setting clear boundaries, and putting culture before ego — Tina shares the real decisions behind the business’ growth. This is an honest look at what it actually takes to move from “busy broker” to sustainable business owner.

What you’ll take away:


why hiring ahead of growth changes everything


how onshore leadership unlocks scale and focus


how to protect culture across a remote and offshore team


why success = capacity, confidence and continuity 

 Like this episode?

Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Want to know more about LMG? Click here.

Hiring ahead of growth. Letting go of perfection. Offshore scale. Onshore leadership. Capacity before volume. Protecting culture. Redefining success.
High-performing brokerages aren&rsquo;t built by accident &mdash; they&rsquo;re built by deliberate choices. In this Broker Bulletin episode, Denya Dean sits down with Tina Howes, Director of Amara Mortgage Brokers, to unpack how she&rsquo;s built out a Top 100 business without burning out her people, or herself.
From backing herself to hire earlier than felt comfortable, to building serious offshore capacity, setting clear boundaries, and putting culture before ego &mdash; Tina shares the real decisions behind the business&rsquo; growth. This is an honest look at what it actually takes to move from &ldquo;busy broker&rdquo; to sustainable business owner.
What you&rsquo;ll take away:
<ul>
<li dir="ltr">
why hiring ahead of growth changes everything
</li>
<li dir="ltr">
how onshore leadership unlocks scale and focus
</li>
<li dir="ltr">
how to protect culture across a remote and offshore team
</li>
<li dir="ltr">
why success = capacity, confidence and continuity&nbsp;
</li>
</ul>
&nbsp;Like this episode?
Leave a review! Don&rsquo;t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at&nbsp;<a href="mailto:podcast@lmg.broker">podcast@lmg.broker</a>. You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Want to know more about LMG?&nbsp;<a href="https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1" data-saferedirecturl="https://www.google.com/url?q=https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1&amp;source=gmail&amp;ust=1770862980346000&amp;usg=AOvVaw0iChhGb5q-mFcgYt4a0waF">Click here</a>.

What it really takes to build a Top 100 brokerage: Tina Howes

 Growth plans. Hard calls. Systems that scale. Culture under pressure. Client focus. Offshore support. Letting go of control.

High-performing brokerages aren’t built on theory — they’re built on decisions.

In this Broker Bulletin episode, Denya Dean goes inside the engine room with Simon Carl, Director of The Loan Company, one of WA’s most consistent Top 100 businesses.

This is a candid look at how high-performing businesses are actually built. From buying the business and reshaping the team, to systemising growth and protecting culture — Simon shares what’s worked, what hasn’t, and what he’d do sooner.

What you’ll take away:


the decisions that mattered most after buying the business


how systems, process and offshore support unlocked scale


why client focus became the real growth lever


what Simon had to stop doing to let the business move faster


how values, KPIs and leadership choices shape long-term performance

 Like this episode?

Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Want to know more about LMG? Click here.

&nbsp;Growth plans. Hard calls. Systems that scale. Culture under pressure. Client focus. Offshore support. Letting go of control. High-performing brokerages aren&rsquo;t built on theory &mdash; they&rsquo;re built on decisions.
In this Broker Bulletin episode, Denya Dean goes inside the engine room with&nbsp;Simon Carl, Director of&nbsp;The Loan Company, one of WA&rsquo;s most consistent Top 100 businesses.
This is a candid look at how high-performing businesses are actually built. From buying the business and reshaping the team, to systemising growth and protecting culture &mdash; Simon shares what&rsquo;s worked, what hasn&rsquo;t, and what he&rsquo;d do sooner.
What you&rsquo;ll take away:
<ul>
<li dir="ltr">
the decisions that mattered most after buying the business
</li>
<li dir="ltr">
how systems, process and offshore support unlocked scale
</li>
<li dir="ltr">
why client focus became the real growth lever
</li>
<li dir="ltr">
what Simon had to stop doing to let the business move faster
</li>
<li dir="ltr">
how values, KPIs and leadership choices shape long-term performance
</li>
</ul>
&nbsp;Like this episode?
Leave a review! Don&rsquo;t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at&nbsp;<a href="mailto:podcast@lmg.broker">podcast@lmg.broker</a>. You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Want to know more about LMG?&nbsp;<a href="https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1" data-saferedirecturl="https://www.google.com/url?q=https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1&amp;source=gmail&amp;ust=1770410222901000&amp;usg=AOvVaw2TTC2XPqaf6ywd_MEe1Yb9">Click here</a>.

The truth about going viral as a mortgage broker

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