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Building a brokerage - based on a community-led strategy

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No five-year strategy? No business blueprint? No worries. 

Chrissy Dunkerton has relied on her strong work ethic, deep care for clients, and the determination to build something that worked for her life and her family, and it’s paying off.

In this episode of Broker Bulletin, Simon Munkelt sits down with Chrissy to unpack the journey behind Loan Market Chrissy Dunkerton — from working out of a home office to building a thriving brokerage across regional WA.

It’s a candid conversation about organic growth, backing yourself and building a business around people, not a playbook.

in this episode, you’ll hear:

  • the role community and mentorship play in broking

  • why people — not plans — are still the biggest driver of growth

  • How to continuously centre customer service

  • Ways to balance systems and AI with a human touch

A grounded conversation to remind you that the best strategy is sometimes just doing the work well.

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Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

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Broker Bulletin

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Aus 
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