Big Business with Brittney SaundersBig Business with Brittney Saunders

Influencer brand trips are a thing of the past

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Britt has been dragged straight into the studio fresh off the Fayt 8 brand trip to give you the full lowdown. Once upon a time, influencer brand trips were the big marketing play, but those days are fading fast. We’ve entered a new era: the era of the customer.

In today’s episode, Britt breaks down how people really feel about seeing influencers flown around the world, why brands should shift their focus towards celebrating and rewarding their customers instead, and how the return on investment from this approach is not only powerful, but truly priceless.

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Host:
 Brittney Saunders. 
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

 
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Big Business with Brittney Saunders

Seven years ago Brittney Saunders started a business in her garage. Today it’s grown to an 8-figure  
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