In this episode of Big Business, Brittney Saunders gets real about what it means to be the face of your brand in the age of social media. Gone are the days of hiding behind a logo, today’s consumers want to see you.
Britt unpacks the shift from traditional marketing to founder-led content, and why being front and centre isn't just a trend, it's a strategy. From her early days as an influencer to running one of Australia’s most successful online fashion brands, she shares what she's learned about creating content that connects, and why outsourcing your brand voice might be the biggest mistake you can make.
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CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie
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