Steve Beckett is a marketing and product growth exec at Zwift.com - go have a look at that website for a quick video demo.  What is Zwift?  But he comes from a legacy of bike industry gigs, and this chat is pertinent at the moment with Tour De France being on - because he was there on the ground floor for the formation of Team Sky, one of the most dominant forces of cycling in recent years to emerge.  This is a great story about how tech evolution in one sector can make a transformative leap ahead in another. 

Even if you haven't ridden a bike in years, this might make you want to capture that freedom one more time. 

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