Most people choose a perfume.

Elise Wilson chooses a version of herself.

As a beauty editor and lifelong fragrance lover, Elise has built a scent wardrobe for every part of her life. There's a fragrance for work, a fragrance for date night, a fragrance for the gym, and even fragrances that are now permanently tied to specific chapters, relationships and memories.

In this episode, Bahar and Elise explore the role perfume plays in confidence, self-expression and daily rituals. From growing up watching her mother apply Chanel and Estée Lauder fragrances, to discovering the scents that make her feel powerful, attractive, joyful or completely herself, Elise shares the deeply personal ways fragrance has shaped her life.

Together they discuss scent wardrobes, layering rituals, fragrance compliments, luxury versus dupes, and the perfumes they continue to treasure long after trends have come and gone.

This is a conversation about perfume not as a beauty product, but as a daily act of becoming.

Key Takeaways

• Fragrance is often our strongest connection to memory and emotion.
• Many of our earliest beauty memories are linked to the scents worn by our mothers and grandmothers.
• Building a fragrance wardrobe allows scent to support different moods, occasions and identities.
• Fragrance can become a powerful confidence ritual before stepping into the world.
• Nostalgia can be triggered instantly through scent, both positively and negatively.
• Signature fragrances become part of how others remember us.
• Luxury fragrance remains one of the most personal forms of self-expression.

Chapters:

01:45 Childhood scent memories and the influence of Elise's mother
02:12 Chanel, Estée Lauder and the glamour of everyday rituals
04:52 Why fragrance became Elise's confidence tool
05:41 Fragrance as empowerment and identity
06:06 Creating fragrance wardrobes for work, date nights and the gym
07:59 The perfumes that instantly transport Elise back to childhood
11:10 When fragrance triggers difficult memories and heartbreak
13:25 Elise's fragrance application ritual
15:03 Layering scents and the Narciso Rodriguez Pure Musc hack
18:17 Why fragrance is having a major cultural moment
19:53 Fragrance as the final step before leaving the house
20:27 The joy of choosing who you want to be each day
21:09 Current favourites: Burberry Goddess and Jo Malone Red Hibiscus
24:31 Complex fragrances versus simple gourmand scents
25:29 Thoughts on dupe culture and luxury fragrances
27:54 How Elise discovers and chooses new perfumes
30:33 Date-night fragrances and scent compatibility with her partner
31:56 The fragrance that earned the most compliments
33:20 Flowerbomb, nostalgia and memorable life chapters
34:57 Reformulations, vintage fragrances and original formulas
37:39 Elise's fragrance wish list
38:06 Closing reflections

Watch the full episode here: https://youtu.be/wapDVP_J3Vk