Niche, Wellness & Timeless Scents with Clayton Ilolahia

Fragrance has entered a new era. Once dominated by designer launches and celebrity scents, today's perfume landscape is defined by niche houses, artisanal craftsmanship, personal expression and a growing connection to wellness.In this episode, Bahar is joined by fragrance evaluation expert Clayton …

Fragrance, Confidence & the Art of Becoming with Elise Wilson

Most people choose a perfume. Elise Wilson chooses a version of herself. As a beauty editor and lifelong fragrance lover, Elise has built a scent wardrobe for every part of her life. There's a fragrance for work, a fragrance for date night, a fragrance for the gym, and even fragrances that are no…

How Fragrance Shapes Identity, Creativity & Emotion | Krew Boylan

Actor, writer, producer, and passionate fragrance lover Krew Boylan joins us for a fascinating exploration of scent, memory, identity, and creativity. From childhood memories triggered by flowers, family homes, and beloved toys, to the role scent plays in method acting and character development, Kr…

Fragrance and Memory: Exploring the Power of Scent | Kate Waterhouse

What if fragrance is far more than something you wear? What if it is a portal to memory, a confidence tool, a personal signature and one of the most powerful ways we shape how we feel? In this deeply personal conversation, Kate Waterhouse and Bahar Etminan explore the emotional power of scent and…

The Psychology of Perfume: How Colour, Mood, and Memory Shape the Way We Smell | Ellen Malone

What if the fragrances you're drawn to have less to do with notes and more to do with who you are? In this episode, I sit down with beauty expert, make up artist and Creator Ellen Malone for a fascinating conversation about the emotional and psychological power of scent. We explore how colour can …

Why Young Men Are Obsessed with Fragrance Again | Finn Batchelor, Digital Creator

Why has fragrance become one of the biggest identity markers for Gen Z men? And how did perfume culture move from department store counters into Discord servers, TikTok algorithms and million-view fragrance reviews? In this episode, I’m joined by Finn Batchelor, one of the world’s fastest-rising f…

The Layering Effect: Mood, Memory and Modern Perfume | Gem Dimond

Discover how fragrances can shape emotions, memories, and personal aura in this deep dive into scent, memory, and self-expression. Join Gemma Dimond, creator, Host of The Glow Journal Podcast and Bahar Etminan as they explore the deeply personal and neurobiological aspects of fragrances, sharing in…

The Neuroscience and Art of Fragrance: Emotions, Memory, and Personal Rituals

Fragrance is rarely just about smelling good. It sits much closer to memory, identity, even the way we move through the world. In this conversation, Tik Tok Creator and fragrance aficionado Amy Ebell and Bahar unpack scent as both science and storytelling. Amy is the creator of Amy Nose Scents, a p…

Hormones, Mental Health and the Microbiome with Srinivas Kamath

This conversation explores the complex and deeply human relationship between gut health and mental wellbeing. Srinivas Kamath shares insights from his research into the gut–brain axis, unpacking how hormones, stress, medication and diet intersect at the microbiome level. We discuss the limitations …

Red Carpets, Personal Power and the Hidden Language of Fashion with Dijanna Mulhearn

In this conversation, I’m joined by  fashion author, researcher and communication expert Dijanna Mulhearn to explore the hidden language of clothing and the evolving role of fashion as a form of personal branding. Together, we unpack how social media has reshaped our understanding of style, why cor…