Welcome to our anniversary episode where I am joined by Ageless Muse Paula Joye in a conversation about what has brought me here.

Paula Joye hosts this episode where I reveal the treatments, products, experiences and inspiration that have helped transform my health, energy and life to radiate from the inside out.

From lessons in self-care and biohacking I have learned from my Iranian heritage, to the experts and treatments I have tried and tested and of course the products that I can’t live without.

It’s also a deep dive on the latest launch from the Ageless Universe- our Virtual Clinic has just launched and I believe it’s a game changer. Once you have a wellness dashboard, you will be truly empowered to make the best decisions for your health, beauty and longevity.

I wanted to share my own Ageless journey with you as a reminder that every day is new year’s day and it’s never too late to make bold and beautiful changes to enhance every aspect of your life.

A special thank you to the magnificent Paula Joye for stepping in as our hostess with the mostest and bringing her warmth, experience and insights to the show once again. 

Watch the full episode here:

https://youtu.be/uKI3lJBMYbo

Welcome to our anniversary episode where I am joined by Ageless Muse Paula Joye in a conversation about what has brought me here.
Paula Joye hosts this episode where I reveal the treatments, products, experiences and inspiration that have helped transform my health, energy and life to radiate from the inside out.
From lessons in self-care and biohacking I have learned from my Iranian heritage, to the experts and treatments I have tried and tested and of course the products that I can’t live without.
It’s also a deep dive on the latest launch from the Ageless Universe- our Virtual Clinic has just launched and I believe it’s a game changer. Once you have a wellness dashboard, you will be truly empowered to make the best decisions for your health, beauty and longevity.
I wanted to share my own Ageless journey with you as a reminder that every day is new year’s day and it’s never too late to make bold and beautiful changes to enhance every aspect of your life.
A special thank you to the magnificent Paula Joye for stepping in as our hostess with the mostest and bringing her warmth, experience and insights to the show once again. 
Watch the full episode here:
<a href="https://youtu.be/uKI3lJBMYbo">https://youtu.be/uKI3lJBMYbo</a>

Ageless Radiance Club takes you behind the velvet ropes of ageless beauty and the science of rejuvenation. I open my little black book of celebrities, surgeons, cosmetic doctors, scientists, glam squads, products and leading-edge experts that can help transform your vitality and beauty and rejuvenate you from the inside out. 

More than a destination for trusted advice, Ageless Radiance Club is a portal that connects you with a suite of solutions, experts, and choices to address your every concern about beauty, well-being, and vitality without judgment.

From skincare and injectables to bio-hacking, epi-genetics, surgery, and everything in between, the Ageless world is your oyster — and I'm here to help you open it.

More importantly, in an industry plagued by somewhat exploitive and confusing messages, the Ageless Radiance Club Podcast is a trusted source, giving you direct access to best practice experts and cutting-edge innovations in Australia and globally.

Ageless Radiance Club takes you behind the velvet ropes of ageless beauty and the science of rejuvenation. I open my little black book of celebrities, surgeons, cosmetic doctors, scientists, glam squads, products and leading-edge experts that can help transform your vitality and beauty and rejuvenate you from the inside out. 
More than a destination for trusted advice, Ageless Radiance Club is a portal that connects you with a suite of solutions, experts, and choices to address your every concern about beauty, well-being, and vitality without judgment.
From skincare and injectables to bio-hacking, epi-genetics, surgery, and everything in between, the Ageless world is your oyster — and I'm here to help you open it. More importantly, in an industry plagued by somewhat exploitive and confusing messages, the Ageless Radiance Club Podcast is a trusted source, giving you direct access to best practice experts and cutting-edge innovations in Australia and globally.

Ageless Radiance Club

Bahar Etminan| Founder Ageless by Rescu, Author, Entrepreneur | Forever Young

Fragrance has entered a new era. Once dominated by designer launches and celebrity scents, today's perfume landscape is defined by niche houses, artisanal craftsmanship, personal expression and a growing connection to wellness.In this episode, Bahar is joined by fragrance evaluation expert Clayton Ilolahia to explore how the industry has evolved and what it means for the way we discover, wear and experience scent. Together they discuss the rise of niche perfumery, the enduring appeal of timeless classics, and why fragrance is becoming an increasingly personal form of self-expression.The conversation explores the emotional power of scent, how fragrance shapes memory and identity, and why discovery sets and fragrance wardrobes are changing the way consumers buy perfume. Clayton also shares insights into the growing world of functional fragrances, the resurgence of natural ingredients such as frankincense, and the emergence of new fragrance capitals beyond the traditional European maisons.Whether you're building a fragrance collection, searching for a signature scent, or simply curious about where perfumery is heading, this episode offers an insider's perspective on one of the fastest-evolving categories in luxury beauty.

What you’ll learn from this episode:
Why niche fragrance has transformed the perfume industry and consumer expectations.
The difference between designer fragrances, niche houses and artisanal perfumery.
How fragrance shapes memory, emotion and personal identity.
Why discovery sets are one of the best ways to explore new scents.
The growing connection between fragrance, wellness and functional perfumery.
How scent can become part of personal rituals and everyday wellbeing.
Why storytelling has become central to modern fragrance brands.
The changing role of gender in contemporary perfumery.
Why countries such as Oman are producing some of the world's most celebrated luxury fragrances.
How global fragrance trends are expanding beyond the traditional French perfume houses.
Practical advice for finding a signature fragrance that evolves with you.

Chapters

00:00 The Joy of Fragrance and Connection
02:58 Fragrance as a Time Machine
05:56 The Evolution of Fragrance: Niche vs. Designer
11:58 The Impact of Fragrance on Identity
17:54 Navigating the Fragrance Landscape
20:53 The Future of Fragrance Consumption
27:24 The Evolving Father-Son Bond Through Fragrance
28:54 Nostalgia in Fragrance: A Journey Through Memories
32:25 The Rise of Niche Fragrances and Their Impact
34:43 Functional Fragrances: The Intersection of Well-being and Scent
39:35 Cultural Reflections in Fragrance: Gender and Identity
43:39 Fragrance Discovery: The Joy of Scent Libraries and Sets
49:57 The Essence of Omani Fragrance
50:21 Exploring Niche Fragrance Brands
52:43 The Rise of Istanbul’s Fragrance Scene
55:22 Global Representation in Fragrance
58:50 Navigating Luxury Fragrance Collections
01:03:14 Finding Your Signature Scent

Watch the full episode here: 
https://youtu.be/vlCnaPI5gLM

Fragrance has entered a new era. Once dominated by designer launches and celebrity scents, today's perfume landscape is defined by niche houses, artisanal craftsmanship, personal expression and a growing connection to wellness.In this episode, Bahar is joined by fragrance evaluation expert Clayton Ilolahia to explore how the industry has evolved and what it means for the way we discover, wear and experience scent. Together they discuss the rise of niche perfumery, the enduring appeal of timeless classics, and why fragrance is becoming an increasingly personal form of self-expression.The conversation explores the emotional power of scent, how fragrance shapes memory and identity, and why discovery sets and fragrance wardrobes are changing the way consumers buy perfume. Clayton also shares insights into the growing world of functional fragrances, the resurgence of natural ingredients such as frankincense, and the emergence of new fragrance capitals beyond the traditional European maisons.Whether you're building a fragrance collection, searching for a signature scent, or simply curious about where perfumery is heading, this episode offers an insider's perspective on one of the fastest-evolving categories in luxury beauty.
What you&rsquo;ll learn from this episode:
<ul>
<li aria-level="1">Why niche fragrance has transformed the perfume industry and consumer expectations.</li>
<li aria-level="1">The difference between designer fragrances, niche houses and artisanal perfumery.</li>
<li aria-level="1">How fragrance shapes memory, emotion and personal identity.</li>
<li aria-level="1">Why discovery sets are one of the best ways to explore new scents.</li>
<li aria-level="1">The growing connection between fragrance, wellness and functional perfumery.</li>
<li aria-level="1">How scent can become part of personal rituals and everyday wellbeing.</li>
<li aria-level="1">Why storytelling has become central to modern fragrance brands.</li>
<li aria-level="1">The changing role of gender in contemporary perfumery.</li>
<li aria-level="1">Why countries such as Oman are producing some of the world's most celebrated luxury fragrances.</li>
<li aria-level="1">How global fragrance trends are expanding beyond the traditional French perfume houses.</li>
<li aria-level="1">Practical advice for finding a signature fragrance that evolves with you.</li>
</ul>
Chapters
00:00 The Joy of Fragrance and Connection 02:58 Fragrance as a Time Machine 05:56 The Evolution of Fragrance: Niche vs. Designer 11:58 The Impact of Fragrance on Identity 17:54 Navigating the Fragrance Landscape 20:53 The Future of Fragrance Consumption 27:24 The Evolving Father-Son Bond Through Fragrance 28:54 Nostalgia in Fragrance: A Journey Through Memories 32:25 The Rise of Niche Fragrances and Their Impact 34:43 Functional Fragrances: The Intersection of Well-being and Scent 39:35 Cultural Reflections in Fragrance: Gender and Identity 43:39 Fragrance Discovery: The Joy of Scent Libraries and Sets 49:57 The Essence of Omani Fragrance 50:21 Exploring Niche Fragrance Brands 52:43 The Rise of Istanbul&rsquo;s Fragrance Scene 55:22 Global Representation in Fragrance 58:50 Navigating Luxury Fragrance Collections 01:03:14 Finding Your Signature Scent
Watch the full episode here: <a href="https://youtu.be/vlCnaPI5gLM">https://youtu.be/vlCnaPI5gLM</a>

Niche, Wellness & Timeless Scents with Clayton Ilolahia

Most people choose a perfume.

Elise Wilson chooses a version of herself.

As a beauty editor and lifelong fragrance lover, Elise has built a scent wardrobe for every part of her life. There's a fragrance for work, a fragrance for date night, a fragrance for the gym, and even fragrances that are now permanently tied to specific chapters, relationships and memories.

In this episode, Bahar and Elise explore the role perfume plays in confidence, self-expression and daily rituals. From growing up watching her mother apply Chanel and Estée Lauder fragrances, to discovering the scents that make her feel powerful, attractive, joyful or completely herself, Elise shares the deeply personal ways fragrance has shaped her life.

Together they discuss scent wardrobes, layering rituals, fragrance compliments, luxury versus dupes, and the perfumes they continue to treasure long after trends have come and gone.

This is a conversation about perfume not as a beauty product, but as a daily act of becoming.

Key Takeaways
Fragrance is often our strongest connection to memory and emotion.
Many of our earliest beauty memories are linked to the scents worn by our mothers and grandmothers.
Building a fragrance wardrobe allows scent to support different moods, occasions and identities.
Fragrance can become a powerful confidence ritual before stepping into the world.
Nostalgia can be triggered instantly through scent, both positively and negatively.
Signature fragrances become part of how others remember us.
Luxury fragrance remains one of the most personal forms of self-expression.

Chapters:

01:45 Childhood scent memories and the influence of Elise's mother
02:12 Chanel, Estée Lauder and the glamour of everyday rituals
04:52 Why fragrance became Elise's confidence tool
05:41 Fragrance as empowerment and identity
06:06 Creating fragrance wardrobes for work, date nights and the gym
07:59 The perfumes that instantly transport Elise back to childhood
11:10 When fragrance triggers difficult memories and heartbreak
13:25 Elise's fragrance application ritual
15:03 Layering scents and the Narciso Rodriguez Pure Musc hack
18:17 Why fragrance is having a major cultural moment
19:53 Fragrance as the final step before leaving the house
20:27 The joy of choosing who you want to be each day
21:09 Current favourites: Burberry Goddess and Jo Malone Red Hibiscus
24:31 Complex fragrances versus simple gourmand scents
25:29 Thoughts on dupe culture and luxury fragrances
27:54 How Elise discovers and chooses new perfumes
30:33 Date-night fragrances and scent compatibility with her partner
31:56 The fragrance that earned the most compliments
33:20 Flowerbomb, nostalgia and memorable life chapters
34:57 Reformulations, vintage fragrances and original formulas
37:39 Elise's fragrance wish list
38:06 Closing reflections

Watch the full episode here: https://youtu.be/wapDVP_J3Vk

Most people choose a perfume.
Elise Wilson chooses a version of herself.
As a beauty editor and lifelong fragrance lover, Elise has built a scent wardrobe for every part of her life. There's a fragrance for work, a fragrance for date night, a fragrance for the gym, and even fragrances that are now permanently tied to specific chapters, relationships and memories.
In this episode, Bahar and Elise explore the role perfume plays in confidence, self-expression and daily rituals. From growing up watching her mother apply Chanel and Est&eacute;e Lauder fragrances, to discovering the scents that make her feel powerful, attractive, joyful or completely herself, Elise shares the deeply personal ways fragrance has shaped her life.
Together they discuss scent wardrobes, layering rituals, fragrance compliments, luxury versus dupes, and the perfumes they continue to treasure long after trends have come and gone.
This is a conversation about perfume not as a beauty product, but as a daily act of becoming.
Key Takeaways
<ul>
<li>Fragrance is often our strongest connection to memory and emotion.</li>
<li>Many of our earliest beauty memories are linked to the scents worn by our mothers and grandmothers.</li>
<li>Building a fragrance wardrobe allows scent to support different moods, occasions and identities.</li>
<li>Fragrance can become a powerful confidence ritual before stepping into the world.</li>
<li>Nostalgia can be triggered instantly through scent, both positively and negatively.</li>
<li>Signature fragrances become part of how others remember us.</li>
<li>Luxury fragrance remains one of the most personal forms of self-expression.</li>
</ul>
Chapters:
01:45 Childhood scent memories and the influence of Elise's mother 02:12 Chanel, Est&eacute;e Lauder and the glamour of everyday rituals 04:52 Why fragrance became Elise's confidence tool 05:41 Fragrance as empowerment and identity 06:06 Creating fragrance wardrobes for work, date nights and the gym 07:59 The perfumes that instantly transport Elise back to childhood 11:10 When fragrance triggers difficult memories and heartbreak 13:25 Elise's fragrance application ritual 15:03 Layering scents and the Narciso Rodriguez Pure Musc hack 18:17 Why fragrance is having a major cultural moment 19:53 Fragrance as the final step before leaving the house 20:27 The joy of choosing who you want to be each day 21:09 Current favourites: Burberry Goddess and Jo Malone Red Hibiscus 24:31 Complex fragrances versus simple gourmand scents 25:29 Thoughts on dupe culture and luxury fragrances 27:54 How Elise discovers and chooses new perfumes 30:33 Date-night fragrances and scent compatibility with her partner 31:56 The fragrance that earned the most compliments 33:20 Flowerbomb, nostalgia and memorable life chapters 34:57 Reformulations, vintage fragrances and original formulas 37:39 Elise's fragrance wish list 38:06 Closing reflections Watch the full episode here: <a href="https://youtu.be/wapDVP_J3Vk">https://youtu.be/wapDVP_J3Vk</a>

Fragrance, Confidence & the Art of Becoming with Elise Wilson

Actor, writer, producer, and passionate fragrance lover Krew Boylan joins us for a fascinating exploration of scent, memory, identity, and creativity. From childhood memories triggered by flowers, family homes, and beloved toys, to the role scent plays in method acting and character development, Krew reveals how smell has always been her strongest sense and one of her most powerful creative tools. Together, we explore how fragrances become emotional anchors, why places have their own unique scent identities, and how smell influences attraction, confidence, storytelling, and self-expression.

Key Takeaways
Smell is often the strongest trigger of memory and emotion.
Fragrance can become a tool for self-expression rather than transformation.
Method acting relies heavily on sensory recall and emotional memory.
Places have distinct scent identities that become tied to personal experiences.
Fragrance can influence confidence, attraction, comfort, and mood.
Actors can use scent as a practical tool to access emotional states.
Signature fragrances become part of personal identity and how others remember us.
Nostalgia is often stored and accessed through smell before any other sense.

Chapters:
00:00 – Welcome Krew Boylan
01:00 – Acting, Vulnerability & Authenticity
04:20 – When Smell Became Her Strongest Sense
06:00 – Family, Home & Comfort Scents
07:15 – Why Christmas Has a Signature Scent
09:00 – The Smell of Freedom
11:00 – Method Acting & Sensory Memory
16:30 – Building Characters Through Scent
21:00 – Can Fragrance Hack Your Brain?
23:00 – Attraction, Relationships & Smell
29:00 – Protecting Personal Memories Through Fragrance
32:00 – Signature Fragrances & Perfume Journey
41:00 – The Dark Psychology of Perfume
42:00 – Smelling the Streets of 1800s Paris
54:00 – Bottling Confidence & Nostalgia
56:00 – Final Reflections

Watch the full episode here:https://youtu.be/MJQXc6YKWvY

Actor, writer, producer, and passionate fragrance lover Krew Boylan joins us for a fascinating exploration of scent, memory, identity, and creativity. From childhood memories triggered by flowers, family homes, and beloved toys, to the role scent plays in method acting and character development, Krew reveals how smell has always been her strongest sense and one of her most powerful creative tools. Together, we explore how fragrances become emotional anchors, why places have their own unique scent identities, and how smell influences attraction, confidence, storytelling, and self-expression. Key Takeaways
<ul>
<li aria-level="1">Smell is often the strongest trigger of memory and emotion.</li>
<li aria-level="1">Fragrance can become a tool for self-expression rather than transformation.</li>
<li aria-level="1">Method acting relies heavily on sensory recall and emotional memory.</li>
<li aria-level="1">Places have distinct scent identities that become tied to personal experiences.</li>
<li aria-level="1">Fragrance can influence confidence, attraction, comfort, and mood.</li>
<li aria-level="1">Actors can use scent as a practical tool to access emotional states.</li>
<li aria-level="1">Signature fragrances become part of personal identity and how others remember us.</li>
<li aria-level="1">Nostalgia is often stored and accessed through smell before any other sense.</li>
</ul>
Chapters: 00:00 &ndash; Welcome Krew Boylan 01:00 &ndash; Acting, Vulnerability &amp; Authenticity 04:20 &ndash; When Smell Became Her Strongest Sense 06:00 &ndash; Family, Home &amp; Comfort Scents 07:15 &ndash; Why Christmas Has a Signature Scent 09:00 &ndash; The Smell of Freedom 11:00 &ndash; Method Acting &amp; Sensory Memory 16:30 &ndash; Building Characters Through Scent 21:00 &ndash; Can Fragrance Hack Your Brain? 23:00 &ndash; Attraction, Relationships &amp; Smell 29:00 &ndash; Protecting Personal Memories Through Fragrance 32:00 &ndash; Signature Fragrances &amp; Perfume Journey 41:00 &ndash; The Dark Psychology of Perfume 42:00 &ndash; Smelling the Streets of 1800s Paris 54:00 &ndash; Bottling Confidence &amp; Nostalgia 56:00 &ndash; Final Reflections Watch the full episode here: <a href="https://youtu.be/MJQXc6YKWvY">https://youtu.be/MJQXc6YKWvY</a>

Bahar Etminan| Founder Ageless by Rescu, Author, Entrepreneur | Forever Young

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