We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.  

We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. 

 

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.&nbsp;&nbsp;
We watch: 'The Choice' from&nbsp;Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage &amp; 'American Icons' from Budweiser.&nbsp;
&nbsp;

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Super Bowl: The winners of advertising's biggest day of the year

Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. 

We watch:
'I'd like to buy the world a Coke' from Coca Cola
Telstra x Bear Meets Eagle
Vodafone

Gorgeous new stop motion spots from Telstra, Vodafone&rsquo;s 'Nothing&rsquo;s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign &amp;&nbsp;Coca-Cola revisits their iconic 'I&rsquo;d Like to Buy the World a Coke'.&nbsp;
We watch:
<ul>
<li><a href="https://www.youtube.com/watch?v=1VM2eLhvsSM">'I'd like to buy the world a Coke'</a> from Coca Cola</li>
<li><a href="https://lbbonline.com/news/aunz-work-of-the-week-telstra-stop-motion-bmeof">Telstra x Bear Meets Eagle</a></li>
<li><a href="https://lbbonline.com/news/ali-wong-cheeky-emu-vodafone-australia-howatson-company">Vodafone</a></li>
</ul>

Vodafone & Telstra in a 'coverage war'

Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility.

We watch: 
'Sabrina Carpenter x Johnnie Walker' 
'Every Little Bit Counts' Australian Government Canberra 

Sabrina Carpenter &amp; Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic &amp; the constant 'danger' messaging is starting to lose credibility.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/shorts/f_G71JaMOx0">'Sabrina Carpenter x Johnnie Walker'</a>&nbsp;</li>
<li><a href="https://www.youtube.com/watch?v=xDLVJHF0sd0">'Every Little Bit Counts'&nbsp;</a>Australian Government Canberra&nbsp;</li>
</ul>

'Nothing good about it'; Government fuel ad misses the mark 

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive.

We watch: 
'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post 
'Lump Lottery', Testicular Cancer NZ
'An Original British Briefing' from British Airways
'Its Love at First Test Drive' from Citroën 

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image &amp;&nbsp;Citro&euml;n rejects car category conventions to romanticise the test drive.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=zI2fA2dDEHY&amp;t=15s">'Delivering to 2,655 postcodes, connecting Australians from coast to country'</a> from Australia Post&nbsp;</li>
<li><a href="https://www.youtube.com/watch?v=_u4akg10x64">'Lump Lottery',</a> Testicular Cancer NZ</li>
<li><a href="https://www.youtube.com/watch?v=wnoqRlx7xpY">'An Original British Briefing'</a> from British Airways</li>
<li><a href="https://www.youtube.com/watch?v=pApbzrmn4AI">'Its Love at First Test Drive' </a>from Citro&euml;n&nbsp;</li>
</ul>

Super Bowl: The winners of advertising's biggest day of the year

AdMission

In 2 playlist(s)

AdMission

Social links

Follow podcast

Recent clips