Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility.

We watch: 
'Sabrina Carpenter x Johnnie Walker' 
'Every Little Bit Counts' Australian Government Canberra 

Sabrina Carpenter &amp; Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic &amp; the constant 'danger' messaging is starting to lose credibility.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/shorts/f_G71JaMOx0">'Sabrina Carpenter x Johnnie Walker'</a>&nbsp;</li>
<li><a href="https://www.youtube.com/watch?v=xDLVJHF0sd0">'Every Little Bit Counts'&nbsp;</a>Australian Government Canberra&nbsp;</li>
</ul>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

'Nothing good about it'; Government fuel ad misses the mark 

How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny.

We watch: 
Apple

How Levi Dockers&rsquo; invented Casual Friday, Apple&rsquo;s big bet on privacy and why principal media is back under scrutiny.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?app=desktop&amp;v=Spb-ka7xrR8&amp;ra=m">Apple</a></li>
</ul>

Why soccer is the hardest sport in the world to monetise

Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'.

You can watch Charlie here

Follow AdMission pod on Instagram

Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'.
You can watch Charlie <a href="https://www.youtube.com/@the.gearside">here</a>
Follow AdMission pod on <a href="https://www.instagram.com/admissionpodcast/">Instagram</a>

'Make it stand out like dogs balls';  Building businesses with Charlie Gearside

Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platforms.

We watch: 
Oura Ring 5
Uber Eats

Ferrari&rsquo;s new electric Luce, designed with Jony Ive&rsquo;s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot &amp; Uber Eats&rsquo; Grand Effie-winning &ldquo;Football Is For Food&rdquo; campaign shows how a simple media insight became one of advertising&rsquo;s most effective creative platforms.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=I-vox3fHx98">Oura Ring 5</a></li>
<li><a href="https://www.youtube.com/watch?v=yhtJ_hhRT2A&amp;t=9s">Uber Eats</a></li>
</ul>

'Nothing good about it'; Government fuel ad misses the mark

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