Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility.

We watch: 
'Sabrina Carpenter x Johnnie Walker' 
'Every Little Bit Counts' Australian Government Canberra 

Sabrina Carpenter &amp; Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic &amp; the constant 'danger' messaging is starting to lose credibility.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/shorts/f_G71JaMOx0">'Sabrina Carpenter x Johnnie Walker'</a>&nbsp;</li>
<li><a href="https://www.youtube.com/watch?v=xDLVJHF0sd0">'Every Little Bit Counts'&nbsp;</a>Australian Government Canberra&nbsp;</li>
</ul>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

'Nothing good about it'; Government fuel ad misses the mark 

Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platforms.

We watch: 
Oura Ring 5
Uber Eats

Ferrari&rsquo;s new electric Luce, designed with Jony Ive&rsquo;s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot &amp; Uber Eats&rsquo; Grand Effie-winning &ldquo;Football Is For Food&rdquo; campaign shows how a simple media insight became one of advertising&rsquo;s most effective creative platforms.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=I-vox3fHx98">Oura Ring 5</a></li>
<li><a href="https://www.youtube.com/watch?v=yhtJ_hhRT2A&amp;t=9s">Uber Eats</a></li>
</ul>

'Its not that good, is it?' Ferrari's EV backlash 

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to.

We watch: 
Build Australia
Eli Lilly

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can';&nbsp;The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation;&nbsp;Build Australia launches as an optimistic, pro-growth national movement and new research suggests we&rsquo;re speaking dramatically less than we used to.
We watch:&nbsp;
<ul>
<li><a href="https://www.instagram.com/reel/DYBnAVTBYrt/?igsh=dzY3Z24zczF4c2py">Build Australia</a></li>
<li><a href="https://www.lilly.com/about/brand-partners/caitlin-clark">Eli Lilly</a></li>
</ul>

Big Pharma & 'The Enhanced Games'

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

We discuss: 


The AI revolution
The 'vandalism' of legacy brands


The global power shift


The future of media

 

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.
We discuss:&nbsp;
<ul>
<li>
The AI revolution
</li>
<li>The 'vandalism' of legacy brands</li>
<li>
The global power shift
</li>
<li>
The future of media
&nbsp;
</li>
</ul>

'Nothing good about it'; Government fuel ad misses the mark

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