Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). 

Defending simplicity, fun business names, advertising the upside of AI &amp; why we think brand purpose is important (but it&rsquo;s actually not).&nbsp;

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Why 'brand purpose' doesn't really matter 

We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. 

We watch Droga5&rsquo;s new 196 campaign&nbsp;&amp; discuss what Netflix&rsquo;s $83B move to buy Warner Bros means for Hollywood.&nbsp;

The Netflix takeover of Hollywood

We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. 

We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead.&nbsp;

Shania Twain, Uber & the Hollywood marketing crisis

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.

Russ &amp; Freddie break down IKEA&rsquo;s new campaign, look at Reuters&rsquo; first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken&rsquo;s pitch-perfect parody response.

Why 'brand purpose' doesn't really matter

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