Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). 

Defending simplicity, fun business names, advertising the upside of AI &amp; why we think brand purpose is important (but it&rsquo;s actually not).&nbsp;

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Why 'brand purpose' doesn't really matter 

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. 

We watch:
'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

Russ &amp; Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (&amp; triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.&nbsp;
We watch:
<ul>
<li>'Backstory' from Levi's - <a href="https://www.youtube.com/watch?v=j70p29KipEE">https://www.youtube.com/watch?v=j70p29KipEE</a></li>
<li>'Can I get a six pack quickly?' from Anthropic and Claude - <a href="https://www.youtube.com/watch?v=kQRu7DdTTVA&amp;t=1s">https://www.youtube.com/watch?v=kQRu7DdTTVA&amp;t=1s</a></li>
<li>'For Those Who Bring The Heat' from ABSOLUT x TOBASCO -&nbsp;<a href="https://www.youtube.com/watch?v=1FBVEfTIGVg">https://www.youtube.com/watch?v=1FBVEfTIGVg</a></li>
</ul>

Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.  

We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. 

 

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.&nbsp;&nbsp;
We watch: 'The Choice' from&nbsp;Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage &amp; 'American Icons' from Budweiser.&nbsp;
&nbsp;

Super Bowl: The winners of advertising's biggest day of the year

We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. 

We watch Droga5&rsquo;s new 196 campaign&nbsp;&amp; discuss what Netflix&rsquo;s $83B move to buy Warner Bros means for Hollywood.&nbsp;

Why 'brand purpose' doesn't really matter

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