In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric.
We watch:

"It's still about presence": Why Coca-Cola is the ultimate marketing power
35:16

"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation
46:15

Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad
41:49