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What happens when brands stop selling perfection

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3AW Breakfast with Ross and Russel

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30a 
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In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric.

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Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain o 
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