Russel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform.

Check out The Daily Aus online and on Instagram

Follow AdMission pod on Instagram

Russel &amp; Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform.
Check out The Daily Aus <a href="https://www.thedailyaus.com.au/">online</a> and on <a href="https://www.instagram.com/thedailyaus/?hl=en">Instagram</a>
Follow AdMission pod on&nbsp;<a href="https://www.instagram.com/admissionpodcast/">Instagram</a>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation

In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.

In today&rsquo;s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he&rsquo;s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.

'Don’t let the magic leave the building'; Creating a hospitality empire

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.

We watch: 
Tennis Etiquette Reel
Cadbury

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.
We watch:&nbsp;
<ul>
<li><a href="https://www.instagram.com/reels/Dc2C26exK30/">Tennis Etiquette Reel</a></li>
<li><a href="https://www.youtube.com/watch?si=XDYgYfqkojMhLIGr&amp;v=H4nOUL-HYnA&amp;feature=youtu.be">Cadbury</a></li>
</ul>

The Power of Usage Occasion 

In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market. Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity.

In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market.&nbsp;Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity.

"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation

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