In today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing like Tasmania's works better as a charge or a recharge. From there, we analyse the Apple ecosystem, and their potential strategising around AI agents. Finally, we discuss Target's newest advertisement and how to turn a single distinctive asset into a powerful campaign anchor.

We watch: 

• Visit Sweden - Introvert Travel Agency
• Target