Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.

Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

‘We need 100 million’, Gather Round and ADF recruitment

In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history’s greatest marketing case studies. 

We watch:
Heinz

In today&rsquo;s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history&rsquo;s greatest marketing case studies.&nbsp;
We watch:
<ul>
<li><a href="https://www.instagram.com/reel/Db23cVhNK_B/?igsh=dzNldjJwcGVkc2k2&amp;wa_logging_event=video_play_open">Heinz</a></li>
</ul>

The Masterclass in Modern Marketing: With Mark Ritson

In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric.

We watch:
The Economist
Coca-Cola
BBC

In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola&rsquo;s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric.
We watch:
<ul>
<li><a href="https://lbbonline.com/news/the-economist-brand-platform-exposure-know-it-before-you-need-it">The Economist</a></li>
<li><a href="https://www.youtube.com/watch?v=JGD1dMjDiIk&amp;t=1s">Coca-Cola</a></li>
<li><a href="https://www.youtube.com/watch?v=koftLxmT6Wc&amp;t=208s">BBC</a></li>
</ul>

What happens when brands stop selling perfection

Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) & Monzo’s “Get busy living” platform pushes banking into the background.

We watch:
Kidney Health Australia
Monzo

Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree,&nbsp;Coca-Cola&rsquo;s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) &amp; Monzo&rsquo;s &ldquo;Get busy living&rdquo; platform pushes banking into the background.
We watch:
<ul>
<li><a href="https://share.google/aruA12WVtGJvKehfK">Kidney Health Australia</a></li>
<li><a href="youtu.be/Yu9nM8FpHWk?si=DHSEq9jWxK5wWixq">Monzo</a></li>
</ul>

‘We need 100 million’, Gather Round and ADF recruitment

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