Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.

Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

‘We need 100 million’, Gather Round and ADF recruitment

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

We watch: 
Vodafone
Data Protection Commission Ireland 
Canva

We talk about Vodafone's aggressive new strategy to name &amp; shame the competition, Canva&rsquo;s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=RzaXVqOvA8k">Vodafone</a></li>
<li><a href="https://www.youtube.com/watch?v=4QL1FmBaof8">Data Protection Commission Ireland&nbsp;</a></li>
<li><a href="https://www.youtube.com/watch?v=LIF-z2w60ps&amp;t=18s">Canva</a></li>
</ul>

'They've come out swinging'; Gloves are off in Aussie marketing warfare

We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon. 

We watch:
VW 
British Airways 
Tesco
Vintage Vauxhall

We look at the latest from VW, British Airways, Tesco&rsquo;s fruit monster and debate the Nike controversy at the Boston marathon.&nbsp;
We watch:
<ul>
<li><a href="linkedin.com/posts/andrew-tindall_advertising-marketing-ugcPost-7455341832315506688-7Vq-?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAByl-zIBDVczqUmPcZ7GRn-rwwA2pxnrRx8">VW&nbsp;</a></li>
<li><a href="https://www.famouscampaigns.com/2026/04/british-airways-charms-us-travellers-with-british-accent-campaign/">British Airways&nbsp;</a></li>
<li><a href="https://www.youtube.com/watch?v=3CYzNYeG3Kg">Tesco</a></li>
<li><a href="youtube.com/watch?si=i0bZEfefaDGXCprD&amp;v=_1F2OlQe-R0&amp;feature=youtu.be">Vintage Vauxhall</a></li>
</ul>

'Stop jumping at shadows': Why Nike was wrong to apologise

Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. 

We watch:
'I'd like to buy the world a Coke' from Coca Cola
Telstra x Bear Meets Eagle
Vodafone

Gorgeous new stop motion spots from Telstra, Vodafone&rsquo;s 'Nothing&rsquo;s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign &amp;&nbsp;Coca-Cola revisits their iconic 'I&rsquo;d Like to Buy the World a Coke'.&nbsp;
We watch:
<ul>
<li><a href="https://www.youtube.com/watch?v=1VM2eLhvsSM">'I'd like to buy the world a Coke'</a> from Coca Cola</li>
<li><a href="https://lbbonline.com/news/aunz-work-of-the-week-telstra-stop-motion-bmeof">Telstra x Bear Meets Eagle</a></li>
<li><a href="https://lbbonline.com/news/ali-wong-cheeky-emu-vodafone-australia-howatson-company">Vodafone</a></li>
</ul>

‘We need 100 million’, Gather Round and ADF recruitment

In 2 playlist(s)

AdMission

Social links

Follow podcast

Recent clips