Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban.  

Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption &amp; time, the Raygun phenomenon and the unintended consequences of a gambling ad ban.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

The cautionary warning for Raygun & lessons from Snoop Dogg

Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign. 

And Freddie reviews the 'world's best airport.' 

Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign. 
And Freddie reviews the 'world's best airport.'

'Tropical North Victoria' & crass commerce

The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL.

They also discuss the new Nike ad and offer some solutions to their business woes. 

The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL.
They also discuss the new Nike ad and offer some solutions to their business woes.

Paris Olympics & the new Nike ad Russ ‘loves beyond reason’

Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender. 

And 'Good One' has a pitch to get politicians out of hard hats. 

Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender. 
And 'Good One' has a pitch to get politicians out of hard hats.

The cautionary warning for Raygun & lessons from Snoop Dogg

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