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Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates the fundamentals of marketing. They clash over the right to disconnect, and offer up their ideas for a pitch to sell it. 

Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates the fundamentals of marketing. They clash over the right to disconnect, and offer up their ideas for a pitch to sell it.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Taylor Swift and The Right to Disconnect

In today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing like Tasmania's works better as a charge or a recharge. From there, we analyse the Apple ecosystem, and their potential strategising around AI agents. Finally, we discuss Target's newest advertisement and how to turn a single distinctive asset into a powerful campaign anchor.

We watch: 
Visit Sweden - Introvert Travel Agency
Target

In today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing like Tasmania's works better as a&nbsp;charge or a recharge. From there, we analyse the Apple ecosystem, and their potential strategising around AI agents. Finally, we discuss Target's newest advertisement and how to turn a single distinctive asset into a powerful campaign anchor.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=SUG2ACZotP8">Visit Sweden - Introvert Travel Agency</a></li>
<li><a href="https://www.youtube.com/watch?v=8tGy31p17NQ">Target</a></li>
</ul>

Are You Charge or Recharge?

In today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos’s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games. 

We watch: 
MLC 'The Heist' (Short Form)
MLC 'The Heist' (Long Form)
Sonos

In today's episode we dive into the power of simple outdoor advertising and praise MLC Super&rsquo;s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos&rsquo;s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games.&nbsp;
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=prJJxIeeMVI">MLC 'The Heist' (Short Form)</a></li>
<li><a href="https://www.youtube.com/watch?v=3-g972YHYAo">MLC 'The Heist' (Long Form)</a></li>
<li><a href="https://www.youtube.com/watch?v=LVm_zZ_HCTo">Sonos</a></li>
</ul>

When Modern Branding Misses The Mark 

In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.

In today&rsquo;s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he&rsquo;s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.

Taylor Swift and The Right to Disconnect

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