We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

We discuss: 


The AI revolution
The 'vandalism' of legacy brands


The global power shift


The future of media

 

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.
We discuss:&nbsp;
<ul>
<li>
The AI revolution
</li>
<li>The 'vandalism' of legacy brands</li>
<li>
The global power shift
</li>
<li>
The future of media
&nbsp;
</li>
</ul>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

We speak to Sir Martin Sorrell 

Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform.

We watch: 
Polymarket ad
KFC

Polymarket&rsquo;s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, &amp; KFC Australia launches new &ldquo;Go Full Chicken&rdquo; platform.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=IUEpQ8VyR1k">Polymarket ad</a></li>
<li><a href="https://www.bestadsontv.com/ad/191578/KFC-Go-Full-Chicken">KFC</a></li>
</ul>

The billion dollar grey area: Why Rick Rubin partnered with a gambling giant

Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard. 

We watch: 
Waymo
Liquid Death

Waymo launches its first national campaign, Liquid Death&rsquo;s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House &amp; a very 'average' billboard.&nbsp;
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=MbZcOpGDGtg&amp;t=8s">Waymo</a></li>
<li><a href="https://www.youtube.com/watch?v=_Mi_ZtzQFD8">Liquid Death</a></li>
</ul>

A very average billboard; & selling driverless cars 

How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny.

We watch: 
Apple

How Levi Dockers&rsquo; invented Casual Friday, Apple&rsquo;s big bet on privacy and why principal media is back under scrutiny.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?app=desktop&amp;v=Spb-ka7xrR8&amp;ra=m">Apple</a></li>
</ul>

We speak to Sir Martin Sorrell

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