Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how he would revitalise an iconic "Australian" beer. 

Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 
Russ asks Freddie how he would revitalise an iconic "Australian" beer.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

How will we get to net zero? Australian Financial Review's reporter Peter Ker meets the entrepreneurs leading the charge into the new industrial revolution. Empires will crumble. Fortunes will be made.

How will we get to net zero? Australian Financial Review's reporter Peter Ker meets the entrepreneurs leading the charge into the new industrial revolution. Empires will crumble. Fortunes will be made.

AFR Podcasts 

Guinness and the unsellable "Australian" beer

Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan. 

Find out how you can register for Rowan here

Get in touch with Russ & Freddie via Instagram or LinkedIn

Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI &amp; the most important campaign in the world right now - Register For Rowan.&nbsp;
Find out how you can register for Rowan <a href="https://www.registerforrowan.com/">here</a>
Get in touch with Russ &amp; Freddie via <a href="https://www.instagram.com/admissionpodcast/">Instagram</a> or <a href="https://www.linkedin.com/in/russelhowcroft/">LinkedIn</a>

The most important campaign in the world right now

Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation?

 

Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max &amp; Airbnb&rsquo;s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation?
&nbsp;

Inside Airbnb's 'midlife crisis'

Russ & Freddie chat about the 'incredible' set design of the papal conclave, how to make gold relatable & desirable, the success & pitfalls of the Jaguar re-brand & why Trump’s proposed movie tariffs could spell the end of Australia’s film boom.

Drop Russ & Freddie a question via Instagram or LinkedIn

 

Russ &amp; Freddie chat about the 'incredible' set design of the papal conclave, how to make gold relatable &amp; desirable, the success &amp; pitfalls of the Jaguar re-brand &amp; why Trump&rsquo;s proposed movie tariffs could spell the end of Australia&rsquo;s film boom.
Drop Russ &amp; Freddie a question via&nbsp;<a href="https://www.instagram.com/admissionpodcast/">Instagram</a> or <a href="https://www.linkedin.com/in/russelhowcroft/">LinkedIn</a>
&nbsp;

Guinness and the unsellable "Australian" beer

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