Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how he would revitalise an iconic "Australian" beer. 

Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 
Russ asks Freddie how he would revitalise an iconic "Australian" beer.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Guinness and the unsellable "Australian" beer

Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot. 

We watch: 
Macca's CEO video 
'There’s a New King and It’s You' from Burger King
'Your Way Out' from Coinbase 

We look at: 
Penguin Random House 'Playful Penguins'

Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign &amp;&nbsp;Coinbase&rsquo;s cinematic Oscars spot.&nbsp;
We watch:&nbsp;
<ul>
<li><a href="https://www.instagram.com/reels/DUTZ_ilDl41/">Macca's CEO video</a>&nbsp;</li>
<li><a href="https://www.youtube.com/watch?v=tDZ6LzqDNZQ">'There&rsquo;s a New King and It&rsquo;s You</a>' from Burger King</li>
<li><a href="https://www.youtube.com/watch?v=0V4CCxskN_0">'Your Way Out'</a> from Coinbase&nbsp;</li>
</ul>
We look at:&nbsp;
<ul>
<li>Penguin Random House <a href="https://www.collater.al/en/penguin-random-house-new-penguin-illustrations-art/">'Playful Penguins'</a></li>
</ul>

Burger King's public Oscars apology 

We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.

We watch: 
'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc
'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc
'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/

We look at: 
Rio Anti-Vape Campaign
McDonald’s “You Know Where” OOH 

We&rsquo;ll unpack Telstra&rsquo;s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia&rsquo;s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.
We watch:&nbsp;
<ul>
<li>'Second Life Sounds'<a href="https://www.youtube.com/@Telstra"></a> from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc</li>
<li>'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - <a href="https://www.youtube.com/watch?v=aZ7Z5LTJWHM">https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc</a></li>
<li>'When the day is done but the job isn't' from VB, CUB - <a href="https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/">https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/</a></li>
</ul>
We look at:&nbsp;
<ul>
<li>Rio Anti-Vape Campaign</li>
<li>McDonald&rsquo;s &ldquo;You Know Where&rdquo; OOH </li>
</ul>

How Philly Cream Cheese reaches 'advertising perfection' 

We watch: 
'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM
'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk
Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

We watch:&nbsp;
<ul>
<li>'Rich People Live Longer' from Hims &amp; Hers - <a href="https://www.youtube.com/watch?v=aZ7Z5LTJWHM">https://www.youtube.com/watch?v=aZ7Z5LTJWHM</a></li>
<li>'Question everything but yourself' from Equinox - <a href="https://www.youtube.com/watch?v=8hj-EIu94yk">https://www.youtube.com/watch?v=8hj-EIu94yk</a></li>
<li>Kalshi - <a href="https://www.youtube.com/watch?v=-QMftwmyW-A">https://www.youtube.com/watch?v=-QMftwmyW-A</a></li>
</ul>

Guinness and the unsellable "Australian" beer

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