Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how he would revitalise an iconic "Australian" beer. 

Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 
Russ asks Freddie how he would revitalise an iconic "Australian" beer.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Guinness and the unsellable "Australian" beer

Russ and Freddie identify the smell of ambition, compare NASA logos, watch a new ad from the ALP and Freddie has a pitch for artists on Spotify. 

Get in touch with Russ & Freddie

Instagram: https://www.instagram.com/admissionpodcast/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ and Freddie identify the smell of ambition, compare NASA logos, watch a new ad from the ALP and Freddie has a pitch for artists on Spotify.&nbsp;
Get in touch with Russ &amp; Freddie
Instagram: https://www.instagram.com/admissionpodcast/
LinkedIn: www.linkedin.com/in/russelhowcroft/

Brand smell, NASA & a pitch for Spotify 

Adidas leans into it's new brand positioning, Amazon takes over creative rights to the James Bond franchise and the tale of two rivals: BIC vs Apple. 

Get in touch with Russ & Freddie

Instagram: https://www.instagram.com/admissionpodcast/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Adidas leans into it's new brand positioning, Amazon takes over creative rights to the James Bond franchise and the tale of two rivals: BIC vs Apple.&nbsp;
Get in touch with Russ &amp; Freddie
Instagram: https://www.instagram.com/admissionpodcast/
LinkedIn: www.linkedin.com/in/russelhowcroft/

Adidas, Amazon's take over of James Bond & the new BIC ad

Get in touch with Russ & Freddie

Instagram: https://www.instagram.com/admissionpodcast/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Get in touch with Russ &amp; Freddie
Instagram: https://www.instagram.com/admissionpodcast/
LinkedIn: www.linkedin.com/in/russelhowcroft/

Guinness and the unsellable "Australian" beer

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