Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how he would revitalise an iconic "Australian" beer. 

Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 
Russ asks Freddie how he would revitalise an iconic "Australian" beer.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Guinness and the unsellable "Australian" beer

In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worldwide shortage of Guiness, the biggest brand moments of 2024 and the resurgence of "beautiful advertising".

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worldwide shortage of Guiness, the biggest brand moments of 2024 and the resurgence of "beautiful advertising".
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: <a href="https://www.linkedin.com/in/russelhowcroft/">www.linkedin.com/in/russelhowcroft/</a>

The two biggest brand moments of 2024, AND: Splitting the G

In this week's episode of AdMission, Russ and Freddie discuss Aldi's ad success, what will Terence Reilly do with HEYDUDE? AND Roy Morgan reveals Australia's most trusted brand.

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

In this week's episode of AdMission, Russ and Freddie discuss Aldi's ad success, what will Terence Reilly do with HEYDUDE? AND Roy Morgan reveals Australia's most trusted brand.
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: <a href="https://www.linkedin.com/in/russelhowcroft/">www.linkedin.com/in/russelhowcroft/</a>

'We're witnessing a potential legacy maker': HEYDUDE and Sydney Sweeney

Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump will change the decade, sign up for Bluesky and have two words to describe Jag's new design concept. 

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump will change the decade, sign up for Bluesky and have two words to describe Jag's new design concept. 
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: <a href="https://www.linkedin.com/in/russelhowcroft/">www.linkedin.com/in/russelhowcroft/</a>

Guinness and the unsellable "Australian" beer

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