Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan. 

Find out how you can register for Rowan here

Get in touch with Russ & Freddie via Instagram or LinkedIn

Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI &amp; the most important campaign in the world right now - Register For Rowan.&nbsp;
Find out how you can register for Rowan <a href="https://www.registerforrowan.com/">here</a>
Get in touch with Russ &amp; Freddie via <a href="https://www.instagram.com/admissionpodcast/">Instagram</a> or <a href="https://www.linkedin.com/in/russelhowcroft/">LinkedIn</a>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

The most important campaign in the world right now

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/e7fe6857-4266-4ac4-84a0-b2f000c4d9e4/transcript

Welcome back! In today’s episode, we explore how brands are increasingly turning to AI in advertising and whether it helps or hurts their identity. We look at brand tracking metrics to see if AI-generated ads actually build distinctiveness and lasting consumer awareness. Later, we dive into the power of celebrity: is stepping away from star-studded campaigns a smart strategic pivot, or a costly mistake? 

We watch: 
Svedka
Lets Eat

 

Welcome back! In today&rsquo;s episode, we explore how brands are increasingly turning to AI in advertising and whether it helps or hurts their identity. We look at brand tracking metrics to see if AI-generated ads actually build distinctiveness and lasting consumer awareness. Later, we dive into the power of celebrity: is stepping away from star-studded campaigns a smart strategic pivot, or a costly mistake?&nbsp;
We watch:&nbsp;
<ul>
<li><a href="https://m.youtube.com/watch?v=pkeWRI2yJGM&amp;ra=m">Svedka</a></li>
<li><a href="https://www.youtube.com/watch?app=desktop&amp;v=MO2C5Lm4KxU&amp;ra=m">Lets Eat</a></li>
</ul>
&nbsp;

Making Memorable Ads in a World of AI. 

Today, Russ and Freddie explore why driving fame remains the ultimate accelerator of brand success. They dissect creative strategy, discussing message simplification, poster branding, and the power of positive media in a cynical landscape. The conversation shifts to major global campaigns, including the high-stakes collaboration between FIFA and Maccas and how the brand tapped into the World Cup. Finally, we break down Meta's VR glasses, drawing parallels to the Sony Walkman to analyse whether pure entertainment and immersive tech are enough to win over everyday consumers. 

We watch: 
Midterms Move
Meta VR Glasses

Today, Russ and Freddie explore why driving fame remains the ultimate accelerator of brand success. They dissect creative strategy, discussing message simplification, poster branding, and the power of positive media in a cynical landscape. The conversation shifts to major global campaigns, including the high-stakes collaboration between FIFA and Maccas and how the brand tapped into the World Cup. Finally, we break down Meta's VR glasses, drawing parallels to the Sony Walkman to analyse whether pure entertainment and immersive tech are enough to win over everyday consumers.&nbsp;
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=x6I-ZS8hZUg&amp;t=60s">Midterms Move</a></li>
<li><a href="https://www.youtube.com/watch?v=xyD_bmMy5nQ">Meta VR Glasses</a></li>
</ul>

Driving Fame, FIFA Dreams, and the Future of Immersive Tech

This episode is a two-part masterclass in creative direction, commercial production, and foundational brand building. In first half, Russ & Freddie dive into high-level creative execution, navigating modern fashion advertising, integrating AI into the styling workflow, and maintaining an artist-first ethos through the grind of intense commercial productions.The second half features author Jason Kimberley, shifting the focus to ground-level sales and commercial strategy. The conversation deconstructs how packaging, perception, and grit ultimately turn creative ideas into commercially viable brands.

We watch: 
Hermes (Not affiliated with Hermès)
Apple

This episode is a two-part masterclass in creative direction, commercial production, and foundational brand building.&nbsp;In first half, Russ &amp; Freddie dive into high-level creative execution, navigating modern fashion advertising, integrating AI into the styling workflow, and maintaining an artist-first ethos through the grind of intense commercial productions.The second half features author Jason Kimberley, shifting the focus to ground-level sales and commercial strategy. The conversation deconstructs how packaging, perception, and grit ultimately turn creative ideas into commercially viable brands.
We watch:&nbsp;
<ul>
<li data-path-to-node="0"><a href="https://www.instagram.com/p/DetXwl3jEpf/?cplk=bjN1cWdxZDBmOXB1">Hermes (Not affiliated with Herm&egrave;s)</a></li>
<li data-path-to-node="0"><a href="https://www.youtube.com/watch?v=1XxNXkOHKZw">Apple</a></li>
</ul>

The most important campaign in the world right now

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