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Claude vs OpenAI: The strategy winning the AI brand war

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AdMission

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaign 
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Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign.

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AdMission

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain o 
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