Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign.

We watch:
Claude & Anthropic
Schweppes
Castle Milk Stout

Anthropic&rsquo;s Claude airs 52,000 peoples AI questions in a new campaign,&nbsp;Castle Milk Stout and Schweppes both want us to slow down - which brand does it better?&nbsp;And Aperol&rsquo;s bottle has had a redesign.
We watch:
<ul>
<li><a href="https://www.youtube.com/watch?v=jVbGX7zJHi8">Claude &amp; Anthropic</a></li>
<li><a href="https://www.instagram.com/reels/DZw4t1ATUCD/">Schweppes</a></li>
<li><a href="m.youtube.com/watch?v=g9hTHc4_sqQ&amp;pp=0gcJCWQCo7VqN5tD&amp;ra=m">Castle Milk Stout</a></li>
</ul>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Claude vs OpenAI: The strategy winning the AI brand war

In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market. Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity.

In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market.&nbsp;Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity.

'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon

In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby.

From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world’s most lucrative league is taking over Australia for a historic first regular-season game at the MCG.

In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby.
From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world&rsquo;s most lucrative league is taking over Australia for a historic first regular-season game at the MCG.

How Brett Gosper Brought the NFL to Australia

Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson’s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers.

We watch: 
National Tiles
Crocs

Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson&rsquo;s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers.
We watch:&nbsp;
<ul>
<li><a href="https://vimeo.com/1222577000?fl=pl&amp;fe=sh">National Tiles</a></li>
<li><a href="https://www.instagram.com/reel/DcJ4bcsCtJn/?utm_source=ig_web_copy_link&amp;stkn=MzRlODBiNWFlZA==">Crocs</a></li>
</ul>

Claude vs OpenAI: The strategy winning the AI brand war

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