Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the genius of the sausage sizzle and what Woolies should be doing to reclaim the mantle. 

The Brief: Nuclear Power is one of the most contentious political, social and environmental issues in the world. Russ challenges Freddie to sell it. 

Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the genius of the sausage sizzle and what Woolies should be doing to reclaim the mantle. 
The Brief: Nuclear Power is one of the most contentious political, social and environmental issues in the world. Russ challenges Freddie to sell it.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Bunnings and Nuclear Power

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

We watch: 
Vodafone
Data Protection Commission Ireland 
Canva

We talk about Vodafone's aggressive new strategy to name &amp; shame the competition, Canva&rsquo;s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=RzaXVqOvA8k">Vodafone</a></li>
<li><a href="https://www.youtube.com/watch?v=4QL1FmBaof8">Data Protection Commission Ireland&nbsp;</a></li>
<li><a href="https://www.youtube.com/watch?v=LIF-z2w60ps&amp;t=18s">Canva</a></li>
</ul>

'They've come out swinging'; Gloves are off in Aussie marketing warfare

We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon. 

We watch:
VW 
British Airways 
Tesco
Vintage Vauxhall

We look at the latest from VW, British Airways, Tesco&rsquo;s fruit monster and debate the Nike controversy at the Boston marathon.&nbsp;
We watch:
<ul>
<li><a href="linkedin.com/posts/andrew-tindall_advertising-marketing-ugcPost-7455341832315506688-7Vq-?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAByl-zIBDVczqUmPcZ7GRn-rwwA2pxnrRx8">VW&nbsp;</a></li>
<li><a href="https://www.famouscampaigns.com/2026/04/british-airways-charms-us-travellers-with-british-accent-campaign/">British Airways&nbsp;</a></li>
<li><a href="https://www.youtube.com/watch?v=3CYzNYeG3Kg">Tesco</a></li>
<li><a href="youtube.com/watch?si=i0bZEfefaDGXCprD&amp;v=_1F2OlQe-R0&amp;feature=youtu.be">Vintage Vauxhall</a></li>
</ul>

'Stop jumping at shadows': Why Nike was wrong to apologise

Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. 

We watch:
'I'd like to buy the world a Coke' from Coca Cola
Telstra x Bear Meets Eagle
Vodafone

Gorgeous new stop motion spots from Telstra, Vodafone&rsquo;s 'Nothing&rsquo;s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign &amp;&nbsp;Coca-Cola revisits their iconic 'I&rsquo;d Like to Buy the World a Coke'.&nbsp;
We watch:
<ul>
<li><a href="https://www.youtube.com/watch?v=1VM2eLhvsSM">'I'd like to buy the world a Coke'</a> from Coca Cola</li>
<li><a href="https://lbbonline.com/news/aunz-work-of-the-week-telstra-stop-motion-bmeof">Telstra x Bear Meets Eagle</a></li>
<li><a href="https://lbbonline.com/news/ali-wong-cheeky-emu-vodafone-australia-howatson-company">Vodafone</a></li>
</ul>

Bunnings and Nuclear Power

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