Marker 01

It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn from it now. 

Russ and Freddie offer up their ideas as to why Australian festivals are struggling. 

It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn from it now. 
Russ and Freddie offer up their ideas as to why Australian festivals are struggling.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Apple and Splendour in the Grass

In today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos’s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games. 

We watch: 
MLC 'The Heist' (Short Form)
MLC 'The Heist' (Long Form)
Sonos

In today's episode we dive into the power of simple outdoor advertising and praise MLC Super&rsquo;s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos&rsquo;s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games.&nbsp;
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=prJJxIeeMVI">MLC 'The Heist' (Short Form)</a></li>
<li><a href="https://www.youtube.com/watch?v=3-g972YHYAo">MLC 'The Heist' (Long Form)</a></li>
<li><a href="https://www.youtube.com/watch?v=LVm_zZ_HCTo">Sonos</a></li>
</ul>

When Modern Branding Misses The Mark 

In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.

In today&rsquo;s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he&rsquo;s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.

'Don’t let the magic leave the building'; Creating a hospitality empire

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.

We watch: 
Tennis Etiquette Reel
Cadbury

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.
We watch:&nbsp;
<ul>
<li><a href="https://www.instagram.com/reels/Dc2C26exK30/">Tennis Etiquette Reel</a></li>
<li><a href="https://www.youtube.com/watch?si=XDYgYfqkojMhLIGr&amp;v=H4nOUL-HYnA&amp;feature=youtu.be">Cadbury</a></li>
</ul>

Apple and Splendour in the Grass

In 2 playlist(s)

AdMission

Social links

Follow podcast

Recent clips