What's Your Problem?The fish we eat usually die slowly, suffocating after they’re pulled out of the water. Saif Khawaja is the co-founder and CEO of a company called Shinkei. Saif's problem is this: Can he build a machine to efficiently kill fish in a way that is more humane?
In this episode, Saif explains:
- How he came to believe that our current fishing practices are inhumane
- How he adapted the Japanese technique of ikijime for use at scale
- Why Shinkei’s process results in better texture and longer shelf life than commodity fish.
- Why Shinkei is doing its own technology development, fish processing, and consumer branding.
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