In this episode, Paul sits down with Integrity Square’s founder and managing partner Pete Moore. His education in finance from Harvard Business School and his passion for fitness and sport, are what ultimately led Pete to a business deal with Gold’s Gym brand in 1999. In 2010, he morphed the two competencies into Integrity Square. Pete is also the host of a leading business-to-business podcast, HALO Talks for fitness professionals.
Integrity Square’s mission is to advise, connect, and empower fast-growing companies, exceptional entrepreneurs, seasoned executives, and capital providers in the $4.2T Health, Active Lifestyle, and Outdoors (HALO) sector.
Tune in to hear Pete share unique insights about the financial side of the fitness business, consolidation, and hybridization, and the relevance of the attention economy. This information is pertinent to your fitness business and will inspire you to upgrade your business playbook.
Additional Resources:

Morten Andersen — 2025 Virtual Fitness Trend Report & 2026 Predictions
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Michael Bruno — Never Give Up! Dig Deeper into Digital
27:55

Karen Mason — Embrace Digital and Capitalize on the Benefits!
16:04