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Morten Anderesen, Wexer’s Global Head of Content talks with Paul about 2024’s digital content statistics in Wexer’s ever-growing, well-rounded wellness library. He breaks down the differences in in-club usage versus mobile statistics, why some wellness trends seem to be losing ground, which trends are winning, and 2025 predictions.

Additional Resources:

Wexer Virtual Fitness

Morten Andersen on LinkedIn

 

Morten Anderesen, Wexer&rsquo;s Global Head of Content talks with Paul about 2024&rsquo;s digital content statistics in Wexer&rsquo;s ever-growing, well-rounded wellness library. He breaks down the differences in in-club usage versus mobile statistics, why some wellness trends seem to be losing ground, which trends are winning, and 2025 predictions.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/morten-andersen-4171a64b/">Morten Andersen on LinkedIn</a>
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Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
&nbsp;

The Wexer Podcast

Wexer Podcast

Morten Andersen — Digital Fitness Trends: What Content is Consumed and for How Long?

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer’s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026.

Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library.

Additional Resources:

Wexer Virtual Fitness

Morten Andersen on LinkedIn

 

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer&rsquo;s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026.
Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/morten-andersen-4171a64b/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BZtGUyLjSS9qdf358gsBJ7A%3D%3D">Morten Andersen on LinkedIn</a>
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Morten Andersen — 2025 Virtual Fitness Trend Report & 2026 Predictions

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the “accidental” business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career.

Michael shares his unique insights about core principles for success that are universal, applying to personal life and business.

Core Health & Fitness is more than gym equipment; they offer innovative solutions for all your facility needs.​ They’ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience.

Additional Resources:

Wexer Virtual Fitness

Michael Bruno on LinkedIn

 

Core Health & Fitness 

 

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the &ldquo;accidental&rdquo; business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career.
Michael shares his unique insights about core principles for success that are universal, applying to personal life and business.
Core Health &amp; Fitness is more than gym equipment; they offer innovative solutions for all your facility needs.​ They&rsquo;ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/michael-bruno-80973994/">Michael Bruno on LinkedIn</a>
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<a href="http://www.corehandf.com/">Core Health &amp; Fitness</a>&nbsp;
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Michael Bruno — Never Give Up! Dig Deeper into Digital

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer’s Head of Customer Operations, about the diverse ways Wexer’s virtual content supports facilities, personal trainers, and studio instructors.

As a veteran group fitness instructor, Karen spent decades in the studio. This insider knowledge revealed a powerful truth: digital platforms are the essential tool for growing fitness businesses. Whether the challenge is finding last-minute substitutes, launching new classes and instructors, or easing shy beginners into the studio, Karen’s advice is clear: “Embrace digital!”

Additional Resources:

Wexer Virtual Fitness

Karen Mason on LinkedIn

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer&rsquo;s Head of Customer Operations, about the diverse ways Wexer&rsquo;s virtual content supports facilities, personal trainers, and studio instructors.
As a veteran group fitness instructor, Karen spent decades in the studio. This insider knowledge revealed a powerful truth: digital platforms are the essential tool for growing fitness businesses. Whether the challenge is finding last-minute substitutes, launching new classes and instructors, or easing shy beginners into the studio, Karen&rsquo;s advice is clear: &ldquo;Embrace digital!&rdquo;
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/karen-mason-a42775b5/">Karen Mason on LinkedIn</a>

Morten Andersen — Digital Fitness Trends: What Content is Consumed and for How Long?

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