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Integrating Digital Content is the Key to Staying Relevant – Felicia Alexander

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Integrating digital content adds value to individual members and franchisees.

On today’s episode, Paul sits down with Title Boxing Club’s Chief Revenue Officer and Co-founder and President of BoxUnion, Felicia Alexander. Felicia spent 20 years in the corporate world but always knew her career would center around the fitness industry. 

Started in 2008, Title Boxing Club has become a powerhouse in the fitness industry by integrating in-gym classes and digital subscription fitness opportunities. Through Title University, Master instructors and coaches offer franchisees and individuals a carefully crafted curriculum that focuses on boxing as the core component. BoxUnion is a unique blend of boxing, HIIT, strength, energy, and community that makes every class a one-of-a-kind experience.

Tune in to discover how to elevate your fitness business, release the raw energy of digital content in just the right doses, and stay relevant in the ever-changing fitness landscape.  

Additional Resources:

Wexer Virtual Fitness

Title Boxing Club


@feeslalaland on Instagram

@titleboxingclub on Instagram

@boxunionstudio on Instagram

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