"To me it all ties back to understanding strategically where your digital platform fits in to your product mix and then doing everything that you can, like you would with any other product in your business, to really embrace it as part of your identity - not just some tool you have on the side that may help you reach your average sales price per member."

In this week's episode Wexer CEO Paul Bowman, speaks with Garrett Marshall, President  of Fitness Streaming for Xponential Fitness. In this insight-packed episode Garrett talks through how Xponential have made boutique fitness more accessible by widening the reach of their content through digital fitness - with some major learnings for other operators looking to go down the same path.