In this episode, Paul talks with Eric Falardeau, a partner with McKinsey & Company in Montreal. For Eric, the human brain and his fundamental belief that there is continued opportunity to keep innovating as a sector to solve human needs is what brought him to the fitness industry.

McKinsey & Company’s mission is to help their clients make distinctive, lasting, and substantial improvements in their performance, and to build a great firm that attracts, develops, excites, and retains exceptional people.

Tune in to hear Eric share his thoughts on how the fitness sector can seize opportunities by embracing new business models that create more value from each customer relationship, increasing information, innovation, and technology usage, and the importance of purpose and passion in action.

Additional Resources:

Wexer Virtual Fitness

McKinsey & Company