In this episode, Paul sits down with IDEA’s owner and CEO, Amy Thompson. Amy is a natural competitor with over three decades of experience in the fitness industry. Her goal is to empower fitness professionals to create their businesses on their own terms.
IDEA Health & Fitness Association is a membership association for fitness and wellness professionals, with approximately 22,000 members in over 80 countries. Members are personal fitness trainers, group fitness instructors, body-mind-spirit professionals, health club facility owners, managers, and fitness program directors. IDEA’s media division produces and distributes content in the form of magazines, journals, and conferences.
Tune in to discover how fitness professionals can expand their careers, how the association offers a consolidated voice to individual fitness professionals, and predictions for the future of the industry.
Additional Resources:

Morten Andersen — 2025 Virtual Fitness Trend Report & 2026 Predictions
48:33

Michael Bruno — Never Give Up! Dig Deeper into Digital
27:55

Karen Mason — Embrace Digital and Capitalize on the Benefits!
16:04