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In this episode, Paul chats with the CIO of L.A. Fitness, Adam Zeitsiff. With over two decades in the fitness industry, Adam has seen technology play a larger role in the user experience. He was a student-athlete who let his health slip in his twenties only to transform himself back into a fitness junkie so he could continue enjoying life’s delights as much as possible.

LA Fitness is an American gym chain with more than 550 clubs across the United States and Canada. The company was founded in 1984 and is based in Irvine, California.

Tune in to hear Adam share insights about digital trends in personalized fitness experiences, how to clearly communicate the use case of digital initiatives, the integration of fitness analytics with healthcare systems, and talent requirements in the new digital landscape.

Additional Resources:

Wexer Virtual Fitness

Adam Zeitsiff on LinkedIn

L.A. Fitness

In this episode, Paul chats with the CIO of L.A. Fitness, Adam Zeitsiff. With over two decades in the fitness industry, Adam has seen technology play a larger role in the user experience. He was a student-athlete who let his health slip in his twenties only to transform himself back into a fitness junkie so he could continue enjoying life’s delights as much as possible.
LA Fitness is an American gym chain with more than 550 clubs across the United States and Canada. The company was founded in 1984 and is based in Irvine, California.
Tune in to hear Adam share insights about digital trends in personalized fitness experiences, how to clearly communicate the use case of digital initiatives, the integration of fitness analytics with healthcare systems, and talent requirements in the new digital landscape.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/adam-zeitsiff">Adam Zeitsiff on LinkedIn</a>
<a href="https://www.lafitness.com/Pages/">L.A. Fitness</a>

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
&nbsp;

The Wexer Podcast

Wexer Podcast

Adam Zeitsiff — Data Integration for Holistic Healthcare

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In this episode, Paul speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves.

GLL is a Charitable Social Enterprise owned by GLL staff and founded with the purpose and values to provide a different, fairer, and better way of doing business. Their purpose is to improve the physical, mental, and social well-being of local communities.

Owen discusses the metrics GLL uses to gauge user experience, and how digital fitness technology offers a well-rounded community experience that removes barriers.

Additional Resources:

Wexer Virtual Fitness

GLL

 

Owen Maskell on LinkedIn

 

&nbsp;
In this episode, Paul speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves.
GLL is a Charitable Social Enterprise owned by GLL staff and founded with the purpose and values to provide a different, fairer, and better way of doing business. Their purpose is to improve the physical, mental, and social well-being of local communities.
Owen discusses the metrics GLL uses to gauge user experience, and how digital fitness technology offers a well-rounded community experience that removes barriers.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.gll.org/">GLL</a>
&nbsp;
<a href="https://www.linkedin.com/in/owen-maskell-8a2a81ba/">Owen Maskell on LinkedIn</a>
&nbsp;

Owen Maskell — How Digital Fitness Offers Something for Everyone at GLL

 

In this episode, Paul speaks with the CEO of the Chiefs Rugby Club in New Zealand, Simon Graafhuis, and Megan Fleming the General Manager of Commercial & Marketing at Chiefs Rugby Club. Simon and Megan have many years of marketing and brand management experience.

The Chiefs Rugby Club was founded in 1996 for the inaugural Super 12 season. The team, initially called the Waikato Chiefs, was one of the five New Zealand professional rugby unions (alongside the Hurricanes, Crusaders, Blues, and Highlanders) who joined the competition and remain part of it.

Simon and Megan discuss the exciting ways digital is augmenting the Chiefs Rugby Club fan experience, including the recent 3-part documentary of the club, Chiefs Pass subscription services, and enhanced brand recognition.

Additional Resources:

Wexer Virtual Fitness

Chiefs Rugby Club

Simon Graafhuis on LinkedIn

Megan Fleming on LinkedIn

&nbsp;
In this episode, Paul speaks with the CEO of the Chiefs Rugby Club in New Zealand, Simon Graafhuis, and Megan Fleming the General Manager of Commercial &amp; Marketing at Chiefs Rugby Club. Simon and Megan have many years of marketing and brand management experience.
The Chiefs Rugby Club was founded in 1996 for the inaugural Super 12 season. The team, initially called the Waikato Chiefs, was one of the five New Zealand professional rugby unions (alongside the Hurricanes, Crusaders, Blues, and Highlanders) who joined the competition and remain part of it.
Simon and Megan discuss the exciting ways digital is augmenting the Chiefs Rugby Club fan experience, including the recent 3-part documentary of the club, Chiefs Pass subscription services, and enhanced brand recognition.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.chiefs.co.nz/">Chiefs Rugby Club</a>
<a href="https://www.linkedin.com/in/simon-graafhuis-6702087/">Simon Graafhuis on LinkedIn</a>
<a href="https://www.linkedin.com/in/meghanbfleming/">Megan Fleming on LinkedIn</a>

Simon Graafhuis & Megan Fleming — Digital Content Delivers an Augmented Experience for Chiefs Local & Global Fans

In this episode, Paul speaks with Stewart Miller, the cofounder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide. 

Recognizing the transformative power of video in the digital age, Livewire Production expanded its horizons beyond fitness. They stand as a versatile video powerhouse offering premium fitness content and a broad spectrum of video production services. Their commitment is to provide interactive, engaging, and high-quality content that resonates with diverse audiences.

Stewart shares insights into the economics of digital content, AI and hyper-personalization, and the challenges small gyms face when putting in-house talent on camera.

Additional Resources:

Wexer Virtual Fitness

LiveWire Production

Stewart Miller on LinkedIn

In this episode, Paul speaks with Stewart Miller, the cofounder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide. 
Recognizing the transformative power of video in the digital age, Livewire Production expanded its horizons beyond fitness. They stand as a versatile video powerhouse offering premium fitness content and a broad spectrum of video production services. Their commitment is to provide interactive, engaging, and high-quality content that resonates with diverse audiences.
Stewart shares insights into the economics of digital content, AI and hyper-personalization, and the challenges small gyms face when putting in-house talent on camera.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://livewireproduction.com/about/">LiveWire Production</a>
<a href="https://www.linkedin.com/in/stewartmillerlw/">Stewart Miller on LinkedIn</a>

Adam Zeitsiff — Data Integration for Holistic Healthcare

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