Weirdough isn’t just bread; it’s Pallavee Duggal’s story of turning passion into purpose, patience into perfection, and ideas into reality.

Weirdough isn&rsquo;t just bread; it&rsquo;s Pallavee Duggal&rsquo;s story of turning passion into purpose, patience into perfection, and ideas into reality.

The time has come for India’s homegrown brands to shine. Through this podcast series, media personality Monisha Singh Katial takes you on a journey through the galli-mohalle and local high streets of the country to meet the founders of our most incredible up-and-coming brands. On the way, we get to be inspired by their stories, learn something new from their work, pick up some practical advice, check out their unique products, and understand the passionate minds of our Voices For Local.

Voices for Local with Monisha Singh Katial

Weirdough | Baking Sourdough, Building dreams

In this episode of Voices for Local, we sit down with Shraddha Sawant, the passionate founder of Massakali, a brand dedicated to celebrating Indian handwoven sarees and empowering women entrepreneurs. 🌸✨

What started as a love for traditional textiles has grown into a movement that brings the elegance of handwoven sarees to modern wardrobes, while keeping the artistry, heritage, and craftsmanship alive.

👉 Discover how Massakali curates each saree with care, ensuring every piece tells its own unique story
👉 Learn about the challenges and triumphs of building a women-led brand in a male-dominated industry
👉 Explore how tradition, culture, and modern style come together in Massakali’s collections

From intricate weaving techniques to the cultural significance of paithani sarees, Massakali is redefining how we wear, appreciate, and celebrate handwoven textiles.

✨ Voices for Local highlights Indian creators who are shaping industries with passion, purpose & authenticity.

📍Ready to embrace timeless elegance? Explore Massakali and bring home sarees that are truly one-of-a-kind.

💬 COMMENT: Which handwoven saree would you love to own?

In this episode of Voices for Local, we sit down with Shraddha Sawant, the passionate founder of Massakali, a brand dedicated to celebrating Indian handwoven sarees and empowering women entrepreneurs. 🌸✨
What started as a love for traditional textiles has grown into a movement that brings the elegance of handwoven sarees to modern wardrobes, while keeping the artistry, heritage, and craftsmanship alive.
👉 Discover how Massakali curates each saree with care, ensuring every piece tells its own unique story 👉 Learn about the challenges and triumphs of building a women-led brand in a male-dominated industry 👉 Explore how tradition, culture, and modern style come together in Massakali&rsquo;s collections
From intricate weaving techniques to the cultural significance of paithani sarees, Massakali is redefining how we wear, appreciate, and celebrate handwoven textiles.
✨ Voices for Local highlights Indian creators who are shaping industries with passion, purpose &amp; authenticity.
📍Ready to embrace timeless elegance? Explore Massakali and bring home sarees that are truly one-of-a-kind.
💬 COMMENT: Which handwoven saree would you love to own?

The Secret Behind Handwoven Sarees Nobody Talks About!

In this episode of Voices for Local, we sit down with Kedar, the visionary co-founder of ECHKÉ, a homegrown fashion label redefining modern Indian style with culture, craftsmanship, and individuality at its heart. 👗✨

What started as a desire to bridge the gap between high-end luxury and everyday wear has grown into a brand that celebrates personal style over passing trends empowering men and women to express who they truly are.

👉 Discover how ECHKÉ blends Indian textiles with contemporary silhouettes to create accessible, stylish fashion
👉 Learn why individuality matters more than fashion trends  and how real style is built
👉 Explore the brand’s journey, challenges, and the power of marketing in shaping today’s fashion landscape

From thoughtful wardrobe curation to designs that honour India’s rich textile heritage, ECHKÉ is building a movement where authenticity leads and confidence follows.

✨ Voices for Local showcases Indian creators who are shaping industries with purpose, creativity & culture.

📍Ready to rethink your style? Step into the world of ECHKÉ, where fashion meets identity.

💬 COMMENT: What does “personal style” mean to you?

In this episode of Voices for Local, we sit down with Kedar, the visionary co-founder of ECHK&Eacute;, a homegrown fashion label redefining modern Indian style with culture, craftsmanship, and individuality at its heart. 👗✨
What started as a desire to bridge the gap between high-end luxury and everyday wear has grown into a brand that celebrates personal style over passing trends empowering men and women to express who they truly are.
👉 Discover how ECHK&Eacute; blends Indian textiles with contemporary silhouettes to create accessible, stylish fashion 👉 Learn why individuality matters more than fashion trends &nbsp;and how real style is built 👉 Explore the brand&rsquo;s journey, challenges, and the power of marketing in shaping today&rsquo;s fashion landscape
From thoughtful wardrobe curation to designs that honour India&rsquo;s rich textile heritage, ECHK&Eacute; is building a movement where authenticity leads and confidence follows.
✨ Voices for Local showcases Indian creators who are shaping industries with purpose, creativity &amp; culture.
📍Ready to rethink your style? Step into the world of ECHK&Eacute;, where fashion meets identity.
💬 COMMENT: What does &ldquo;personal style&rdquo; mean to you?

Inside the Mind of a Fashion Creator: Kedar’s Journey with ECHKÉ

In this episode of Voices for Local, we sit down with Gagan Sharma, the torchbearer of the iconic Shegaon Kachori a delicacy that began as a humble prasad and grew into one of Maharashtra’s most loved food legacies. ✨
What started with a grandfather’s simple recipe in a small town has today transformed into a flavour that travels across cities, homes, and generations, carrying history, devotion, and craftsmanship in every bite.

👉 Discover how Shegaon Kachori evolved from a temple prasad to a household favourite
👉 Learn about the family’s 70+ year journey of preserving authenticity through changing times
👉 Get a behind-the-scenes look at the challenges, innovations, and dreams shaping its next chapter

From its unique, easy-to-digest recipe to the passion that keeps the brand rooted in tradition, this is the story of food that goes beyond taste it carries emotion, culture & faith.

✨ Voices for Local celebrates Indian creators who turn heritage into timeless experiences.

📍Ready to taste the legacy? Explore the story behind Shegaon Kachori where every kachori is more than a snack… it’s tradition served warm.

💬 COMMENT: Have you ever tried Shegaon Kachori?

In this episode of Voices for Local, we sit down with Gagan Sharma, the torchbearer of the iconic Shegaon Kachori a delicacy that began as a humble prasad and grew into one of Maharashtra&rsquo;s most loved food legacies. ✨ What started with a grandfather&rsquo;s simple recipe in a small town has today transformed into a flavour that travels across cities, homes, and generations, carrying history, devotion, and craftsmanship in every bite.
👉 Discover how Shegaon Kachori evolved from a temple prasad to a household favourite 👉 Learn about the family&rsquo;s 70+ year journey of preserving authenticity through changing times 👉 Get a behind-the-scenes look at the challenges, innovations, and dreams shaping its next chapter
From its unique, easy-to-digest recipe to the passion that keeps the brand rooted in tradition, this is the story of food that goes beyond taste it carries emotion, culture &amp; faith.
✨ Voices for Local celebrates Indian creators who turn heritage into timeless experiences.
📍Ready to taste the legacy? Explore the story behind Shegaon Kachori where every kachori is more than a snack&hellip; it&rsquo;s tradition served warm.
💬 COMMENT: Have you ever tried Shegaon Kachori?

Weirdough | Baking Sourdough, Building dreams

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Voices for Local with Monisha Singh Katial

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