What does it take to build a fashion brand rooted in Indian heritage?

In this episode of Voices For Local, we speak with the founders of Sobariko, a homegrown label known for blending traditional Banarasi fabrics with modern silhouettes.

They share their journey of building a brand from scratch, working with artisans in Banaras, and creating fashion that stands for quality, authenticity, and timeless design.

From the realities of the fashion business to the importance of customer trust, this conversation offers valuable insights for anyone interested in fashion, entrepreneurship, and Indian textiles.

What does it take to build a fashion brand rooted in Indian heritage?
In this episode of Voices For Local, we speak with the founders of Sobariko, a homegrown label known for blending traditional Banarasi fabrics with modern silhouettes.
They share their journey of building a brand from scratch, working with artisans in Banaras, and creating fashion that stands for quality, authenticity, and timeless design.
From the realities of the fashion business to the importance of customer trust, this conversation offers valuable insights for anyone interested in fashion, entrepreneurship, and Indian textiles.

The time has come for India’s homegrown brands to shine. Through this podcast series, media personality Monisha Singh Katial takes you on a journey through the galli-mohalle and local high streets of the country to meet the founders of our most incredible up-and-coming brands. On the way, we get to be inspired by their stories, learn something new from their work, pick up some practical advice, check out their unique products, and understand the passionate minds of our Voices For Local.

Voices for Local with Monisha Singh Katial

Inside Sobariko: The Story Behind A Homegrown Fashion Label

What does it take to build a fashion brand rooted in Indian heritage?

In this episode of Voices For Local, we speak with Gayathri Iyer, the founder of Banarasi Baithak, a homegrown label dedicated to preserving the legacy of Banarasi weaves.

She shares her journey of building the brand across generations, working closely with artisans in Banaras, and adapting traditional craftsmanship for a modern audience.

From the realities of the fashion business to building customer trust, this conversation offers valuable insights into fashion, entrepreneurship, and Indian textiles.

#voicesforlocal #banarasi #indiantextiles #fashionbusiness #handloom

Website link:- 
https://banarasibaithak.com/

What does it take to build a fashion brand rooted in Indian heritage?
In this episode of Voices For Local, we speak with Gayathri Iyer, the founder of Banarasi Baithak, a homegrown label dedicated to preserving the legacy of Banarasi weaves.
She shares her journey of building the brand across generations, working closely with artisans in Banaras, and adapting traditional craftsmanship for a modern audience.
From the realities of the fashion business to building customer trust, this conversation offers valuable insights into fashion, entrepreneurship, and Indian textiles.
#voicesforlocal #banarasi #indiantextiles #fashionbusiness #handloom
Website link:-&nbsp; https://banarasibaithak.com/

When Tradition Evolves With A New Generation | The Story Of Banarasi Baithak

When someone says “Made in India design,” Pinklay is a brand that truly lives up to that promise.

Founded by Daisy Tanwani, Pinklay started as a passion project and evolved into a thriving lifestyle brand with 7 stores, a presence in 100+ Indian cities, and customers across 33 countries.

In this episode of Voices for Local, Daisy opens up about:
•⁠  ⁠Leaving a stable journalism career
•⁠  ⁠Building a bootstrapped business
•⁠  ⁠Working with 200–1000 artisans
•⁠  ⁠Online vs offline growth challenges
•⁠  ⁠The power of customer feedback
•⁠  ⁠Why she hasn’t raised funding (yet)

This is an honest, insightful conversation about entrepreneurship, risk, design, and building a brand rooted in craft and community.

When someone says &ldquo;Made in India design,&rdquo; Pinklay is a brand that truly lives up to that promise.
Founded by Daisy Tanwani, Pinklay started as a passion project and evolved into a thriving lifestyle brand with 7 stores, a presence in 100+ Indian cities, and customers across 33 countries.
In this episode of Voices for Local, Daisy opens up about: &bull;⁠ &nbsp;⁠Leaving a stable journalism career &bull;⁠ &nbsp;⁠Building a bootstrapped business &bull;⁠ &nbsp;⁠Working with 200&ndash;1000 artisans &bull;⁠ &nbsp;⁠Online vs offline growth challenges &bull;⁠ &nbsp;⁠The power of customer feedback &bull;⁠ &nbsp;⁠Why she hasn&rsquo;t raised funding (yet)
This is an honest, insightful conversation about entrepreneurship, risk, design, and building a brand rooted in craft and community.

How Pinklay Built 200K+ Loyal Customers

Ice cream is simple. Building a brand around it? Not so simple.

In this episode of Voices for Local, we sit down with the founder Meha Agrawal behind Meemee's Ice cream one of India’s most loved new-age dessert brands to understand how a childhood obsession turned into a fast-growing ice cream business.

From starting with a small tabletop machine at home to creating a bite-sized format that stands out in a crowded market, this conversation dives deep into what makes this brand feel different.

We talk about:
•⁠  ⁠Why keeping flavors limited was a strategic decision
•⁠  ⁠How branding and emotion matter as much as taste
•⁠  ⁠The challenges of running a perishable food business
•⁠  ⁠Building a loyal Gen-Z and family audience
•⁠  ⁠Why quality and authenticity can’t be compromised
•⁠  ⁠Lessons for young entrepreneurs entering the food space

This episode is about nostalgia, smart positioning, risk-taking, and turning passion into a scalable brand.

🎙️ Watch till the end to understand how simplicity, strategy, and storytelling can transform even the most familiar product into something unforgettable.

Ice cream is simple. Building a brand around it? Not so simple.
In this episode of Voices for Local, we sit down with the founder Meha Agrawal behind Meemee's Ice cream one of India&rsquo;s most loved new-age dessert brands to understand how a childhood obsession turned into a fast-growing ice cream business.
From starting with a small tabletop machine at home to creating a bite-sized format that stands out in a crowded market, this conversation dives deep into what makes this brand feel different.
We talk about: &bull;⁠ &nbsp;⁠Why keeping flavors limited was a strategic decision &bull;⁠ &nbsp;⁠How branding and emotion matter as much as taste &bull;⁠ &nbsp;⁠The challenges of running a perishable food business &bull;⁠ &nbsp;⁠Building a loyal Gen-Z and family audience &bull;⁠ &nbsp;⁠Why quality and authenticity can&rsquo;t be compromised &bull;⁠ &nbsp;⁠Lessons for young entrepreneurs entering the food space
This episode is about nostalgia, smart positioning, risk-taking, and turning passion into a scalable brand.
🎙️ Watch till the end to understand how simplicity, strategy, and storytelling can transform even the most familiar product into something unforgettable.

Inside Sobariko: The Story Behind A Homegrown Fashion Label

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