On this episode of Voices For Local, Monisha gets into conversation with Shaan Shah, the co-founder of denim apparel brand FREAKINS. Shaan opens up about being an entrepreneur in his early 20s, entering the D2C (direct-to-consumer) space, and starting the brand to address the issue of denims from international brands not catering to the body type and skin tones of Indian women. He also tells us more about FREAKINS Art, a collection that is in collaboration with established and upcoming artists across India to translate their art into final wearable products, thereby monetizing their work. 

To check out FREAKINS’ work, log onto their website www.freakins.com, and follow their journey on Instagram @freakinsindia. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.

CREDITS:

Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer: Kartik Kulkarni

Audio Editor: Yash Hirave

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala