On this episode of Voices For Local, Monisha speaks to the CEO of handloom luxury brand Ekaya, Palak Shah, who comes from generations in the textile industry. She tells us how her family has maintained close relationships with weavers and their families for generations, how she maintains the balance between customer demands and showcasing her own creativity, how to promote traditional fabrics to younger consumers, and innovating with a young team to promote an age-old artform.

To check out Ekaya’s work, log onto www.ekaya.in or follow their journey on Instagram @ekayabanaras. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.

CREDITS:

Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer & Editor: Kartik Kulkarni

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala