Struggling to make sense of online marketing for your trade business? In this episode, Nic chats with Brandon Willington, from Where U, who breaks down his no-fluff approach to digital marketing using his 3Cs method—Clicks, Conversion, and Conversation. From setting up ads on Meta and Google to building landing pages that actually convert, Brandon shares practical tips for tradies who want real results without wasting cash. They also chat about CRMs, AI tools, and why you don’t need a big agency—or even your face on camera—to succeed online.