Most tradies don’t need more marketing.. They need clarity on what actually works. This week, Nic is joined by Rhys Clay, Partner and Head Geek at Kaha Digital, to strip digital marketing back to the essentials for service-based trade businesses. They unpack vanity metrics, overpriced packages, and the common traps that keep tradies stuck, while highlighting what genuinely drives results: a strong Google Business Profile, the right kind of reviews, trustworthy photos, and in many cases, a simple one-page website. If you want more phone calls, better-quality inquiries, and a clear online plan without the fluff, this episode will reset how you approach your digital presence.