Australia’s growing trade deficit isn’t just a headline, it’s something business owners are feeling every day. Nic chats with tradie turned Workex founder Ian Cooper to unpack the real pressure on the ground, from a 48% apprenticeship churn rate to ageing workforces and stretched safety systems. With experience spanning trade school, food and beverage manufacturing, project management and entrepreneurship, Ian shares how those frontline challenges led him to build Workex Solutions, a digital compliance and reporting platform designed specifically for tradies. The conversation talks more about smarter safety processes, streamlined SWMS and permits, and how practical technology can reduce admin while protecting crews on site.