Bolthouse Farms finalized the purchase of a popular juice brand from Starbucks, adding even more to the Bakersfield, Calif.-based carrot grower’s stockpile of premium juice products.

By August 1, the company closed the deal to acquire Evolution Fresh from Starbucks, including the brand, business and employees supporting Evolution Fresh,

Uniting the two brands is another way for Bolthouse Farms to meet the growing consumer demand for functional nutrition in the fresh produce department and gain more leadership in the premium juice and refrigerated beverage categories in retail. 

“Evolution Fresh is a business and a brand that we have long admired,” said Chief Customer Officer Phil Kooy,” in this Tip of the Iceberg podcast episode.

• Our websites are www.producemarketguide.com,  www.thepacker.com and www.ProduceEDU.com.
• Email: news@thepacker.com and artists@producemarketguide.com
• LinkedIn: PMG: Produce Market Guide and The Packer
• Instagram: @packernews and @producemktguide
• Facebook: @ProduceMktGuide and @PackerNews
• Twitter: @produceretailer and @thepacker

To find our guest:

• Website: https://www.bolthouse.com/
• Facebook: @bolthousefarms
• Instagram: @bolthousefarms
• Twitter: @bolthousefarms
• Pinterest: @bolthousefarms