Shay Myers, CEO of Owyhee Produce, is a third-generation farmer and also known as @shayfarmkid. Myers shares how he uses his social media platforms to talk about agriculture, why getting in front of the camera is important and how to connect with tho

Shay Myers, CEO of Owyhee Produce, is a third-generation farmer and also known as @shayfarmkid. Myers shares how he uses his social media platforms to talk about agriculture, why getting in front of the camera is important and how to connect with tho

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg Podcast

Tip of the Iceberg

Tip Of The Iceberg: Use Social Media To Teach Others About Your Farm

John Ross, IGA CEO, shares his company's strategy to transition to 2D barcodes and the benefits the barcodes hold for the fresh produce industry.

John Ross, IGA CEO, shares his company's strategy to transition to 2D barcodes and the benefits the barcodes hold for the fresh produce industry.

Tip of The Iceberg: A Look At The Future of 2D Barcodes

Matthew Aronson, chief revenue officer at Verdant Technologies, shares how his company deploys 1-MCP (1-methylcyclopropene) in a new and innovative way to offer better produce to retailers and cut down on the use of ice in shipping.

Matthew Aronson, chief revenue officer at Verdant Technologies, shares how his company deploys 1-MCP (1-methylcyclopropene) in a new and innovative way to offer better produce to retailers and cut down on the use of ice in shipping.

Tip Of The Iceberg: New Innovations In Produce Shipping

Lucelena Angarita, director of food supply chain visibility at GS1 US shares why it's never too early to start preparing your fresh produce business for the Food Traceability Final Rule, which goes into effect on Jan. 20, 2026.

Lucelena Angarita, director of food supply chain visibility at GS1 US shares why it's never too early to start preparing your fresh produce business for the Food Traceability Final Rule, which goes into effect on Jan. 20, 2026.

Tip Of The Iceberg: Use Social Media To Teach Others About Your Farm

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