Petal & Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), & now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Marketing at Petal & Pup about tech, performance marketing & loyalty as part of our Melbourne trip for Yotpo's Amazing Women in Ecommerce Awards event series.

Chantel has an impressive career in retail & fashion, working powerhouse brands like Lorna Jane, Napoleon Perdis and Flight Centre. For the last three years, she has built the foundational base of Petal & Pup's Global marketing team to see a team of 15 continue to in areas of creative, public relations, performance marketing & ecommerce. 
Join the Amazing Women in Ecommerce Community (AWIE)
Check out Yotpo's Loyalty Programs & Review Features
Shop at Petal & Pup
Learn more about Collabosaurus

Petal &amp; Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), &amp; now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Marketing at Petal &amp; Pup about tech, performance marketing &amp; loyalty as part of our Melbourne trip for Yotpo's Amazing Women in Ecommerce Awards event series.
Chantel has an impressive career in retail &amp; fashion, working powerhouse brands like Lorna Jane, Napoleon Perdis and Flight Centre. For the last three years, she has built the foundational base of Petal &amp; Pup's Global marketing team to see a team of 15 continue to in areas of creative, public relations, performance marketing &amp; ecommerce.&nbsp;
<ul>
<li>Join the <a href="https://womeninecomm.yotpo.com/">Amazing Women in Ecommerce Community </a>(AWIE)</li>
<li>Check out <a href="https://www.yotpo.com/">Yotpo's Loyalty Programs &amp; Review Features</a></li>
<li>Shop at <a href="https://petalandpup.com.au/">Petal &amp; Pup</a></li>
<li>Learn more about <a href="http://collabosaurus.com">Collabosaurus</a></li>
</ul>

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with Microsoft Store, Collabosaurus is exploring how collaboration marketing can build a business & we're chatting to the pro's about how they do it.

Go behind the scenes of clever marketing collaborations! Brought to you by Collabosaurus x Microsoft Store

This Is How We Do It

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with YOTPO, Collabosaurus is exploring how collaboration marketing can build a business & we're chatting to the pro's about how they do it.

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations &amp; brand partnerships. Together with YOTPO, Collabosaurus is exploring how collaboration marketing can build a business &amp; we're chatting to the pro's about how they do it.

How Petal & Pup Collaborate: Chantel Brayley

Priscilla is one of the most passionate founders I have met. Her career propelled her from the world of corporate finance to the Forbes 30 under 30 list in just two years as her trademarked “yellow tube of goodness” skincare brand Bangn Body continues to reach dizzying heights. The product sells internationally every two minutes & it’s no doubt that Priscilla is a force to be reckoned with!

We cosied up at LaunchLink's offices in Melbourne for Yotpo's Amazing Women in Ecommerce event series, to a sold-out audience keen to hear both Priscilla & Chantel (of Petal & Pup)'s stories. It was an inspiring wine down, I hope you love this conversation as much as I do!
Join the Amazing Women in Ecommerce Community (AWIE)
Check out Yotpo's Loyalty Programs & Review Features
Shop Bangn Body's Yellow Tube of Goodness!
Learn more about Collabosaurus

Priscilla is one of the most passionate founders I have met. Her career propelled her from the world of corporate finance to the Forbes 30 under 30 list in just two years as her trademarked &ldquo;yellow tube of goodness&rdquo; skincare brand Bangn Body continues to reach dizzying heights. The product sells internationally every two minutes &amp; it&rsquo;s no doubt that Priscilla is a force to be reckoned with!
We cosied up at LaunchLink's offices in Melbourne for Yotpo's Amazing Women in Ecommerce event series, to a sold-out audience keen to hear both Priscilla &amp; Chantel (of Petal &amp; Pup)'s stories. It was an inspiring wine down, I hope you love this conversation as much as I do!
<ul>
<li>Join the <a href="https://womeninecomm.yotpo.com/">Amazing Women in Ecommerce Community </a>(AWIE)</li>
<li>Check out <a href="https://www.yotpo.com/">Yotpo's Loyalty Programs &amp; Review Features</a></li>
<li>Shop<a href="https://www.bangnbody.com/"> Bangn Body's Yellow Tube of Goodness!</a></li>
<li>Learn more about <a href="http://collabosaurus.com">Collabosaurus</a></li>
</ul>

How Bangn Body Collaborate: Priscilla Hajiantoni

If ever there was a founder who absolutely represented the word 'entrepreneur' it is Alyce Tran. Alyce co-founded the highly successful accessories brand The Daily Edited & exited recently to build lifestyle brand In The Roundhouse, a new beauty brand AND is working with US fashion tech business LTK, formerly RewardStyle. 

Alyce has a true eye when it comes to content & social network building for ecommerce brands. She has consistently built successful product businesses globally & it was my pleasure to ask her about her journey & insights so far. Alyce is a wealth of information & you will love this episode!
Join the Amazing Women in Ecommerce community (AWIE): https://womeninecomm.yotpo.com/
Learn more about Collabosaurus: http://collabosaurus.com
Shop In the Roundhouse: https://www.intheround.house/

If ever there was a founder who absolutely represented the word 'entrepreneur' it is Alyce Tran. Alyce co-founded the highly successful accessories brand The Daily Edited &amp; exited recently to build lifestyle brand In The Roundhouse, a new beauty brand AND is working with US fashion tech business LTK, formerly RewardStyle.&nbsp;
Alyce has a true eye when it comes to content &amp; social network building for ecommerce brands. She has consistently built successful product businesses globally &amp; it was my pleasure to ask her about her journey &amp; insights so far. Alyce is a wealth of information &amp; you will love this episode!
<ul>
<li>Join the Amazing Women in Ecommerce community (AWIE): <a href="https://womeninecomm.yotpo.com/" data-saferedirecturl="https://www.google.com/url?q=https://womeninecomm.yotpo.com/&amp;source=gmail&amp;ust=1644976107040000&amp;usg=AOvVaw1rvI1JsgY23Te4DK67Giev">https://womeninecomm.yotpo.com/</a></li>
<li>Learn more about Collabosaurus: <a href="http://collabosaurus.com">http://collabosaurus.com</a></li>
<li>Shop In the Roundhouse: <a href="https://www.intheround.house/">https://www.intheround.house/</a><a href="https://www.instagram.com/brandsideco/"></a></li>
</ul>

How In the Roundhouse Collaborate: Alyce Tran

Ever wondered how one of the UK's most loved brands approach marketing & brand building? In this episode, we sit down with the amazing Paige Griffith-Carmichael who is the Founder & Director, of Brand Side marketing consultancy firm.  Paige has worked with Marks & Spencer Australia for the past 5 years, dividing her time between Sydney & London as the retailer continues to grow rapidly in Australia. Marks & Spencer is a global retailer with over 30 million customers worldwide, & an impressive online presence in over 105 markets.

Tune in for a deep dive into word of mouth marketing, how Paige built a passion for the lingerie industry & how Marks & Spencer approach nostalgic collaborations locally in order to continue building brand equity.
Join the Amazing Women in Ecommerce community (AWIE): https://womeninecomm.yotpo.com/
Learn more about Collabosaurus: http://collabosaurus.com
Shop Marks & Spencer Australia: https://www.marksandspencer.com/
Follow Paige at Brand Side Marketing & PR: https://www.instagram.com/brandsideco/

Ever wondered how one of the UK's most loved brands approach marketing &amp; brand building? In this episode, we sit down with the amazing Paige Griffith-Carmichael who is the Founder &amp; Director, of Brand Side marketing consultancy firm.&nbsp; Paige has worked with Marks &amp; Spencer Australia for the past 5 years, dividing her time between Sydney &amp; London as the retailer continues to grow rapidly in Australia. Marks &amp; Spencer is a global retailer with over 30 million customers worldwide, &amp; an impressive online presence in over 105 markets.
Tune in for a deep dive into word of mouth marketing, how Paige built a passion for the lingerie industry &amp; how Marks &amp; Spencer approach nostalgic collaborations locally in order to continue building brand equity.
<ul>
<li>Join the Amazing Women in Ecommerce community (AWIE): <a href="https://womeninecomm.yotpo.com/" data-saferedirecturl="https://www.google.com/url?q=https://womeninecomm.yotpo.com/&amp;source=gmail&amp;ust=1644976107040000&amp;usg=AOvVaw1rvI1JsgY23Te4DK67Giev">https://womeninecomm.yotpo.com/</a></li>
<li>Learn more about Collabosaurus: <a href="http://collabosaurus.com">http://collabosaurus.com</a></li>
<li>Shop Marks &amp; Spencer Australia: <a href="https://www.marksandspencer.com/">https://www.marksandspencer.com/</a></li>
<li>Follow Paige at Brand Side Marketing &amp; PR: <a href="https://www.instagram.com/brandsideco/">https://www.instagram.com/brandsideco/</a></li>
</ul>

How Petal & Pup Collaborate: Chantel Brayley

This Is How We Do It

In 1 playlist(s)

This Is How We Do It

Follow podcast

Recent clips