Ever wondered how one of the UK's most loved brands approach marketing & brand building? In this episode, we sit down with the amazing Paige Griffith-Carmichael who is the Founder & Director, of Brand Side marketing consultancy firm.  Paige has worked with Marks & Spencer Australia for the past 5 years, dividing her time between Sydney & London as the retailer continues to grow rapidly in Australia. Marks & Spencer is a global retailer with over 30 million customers worldwide, & an impressive online presence in over 105 markets.

Tune in for a deep dive into word of mouth marketing, how Paige built a passion for the lingerie industry & how Marks & Spencer approach nostalgic collaborations locally in order to continue building brand equity.

• Join the Amazing Women in Ecommerce community (AWIE): https://womeninecomm.yotpo.com/
• Learn more about Collabosaurus: http://collabosaurus.com
• Shop Marks & Spencer Australia: https://www.marksandspencer.com/
• Follow Paige at Brand Side Marketing & PR: https://www.instagram.com/brandsideco/