This Is How We Do It
This Is How We Do It
Playlist by This Is How We Do ItThis is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with Microsoft Store, Coll…Follow the podcast:
14 clip(s) in playlist
How Petal & Pup Collaborate: Chantel Brayley
Petal & Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), & now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Mar…
32:18
How Bangn Body Collaborate: Priscilla Hajiantoni
Priscilla is one of the most passionate founders I have met. Her career propelled her from the world of corporate finance to the Forbes 30 under 30 list in just two years as her trademarked “yellow tube of goodness” skincare brand Bangn Body continues to reach dizzying heights. The product sells in…
29:33
How In the Roundhouse Collaborate: Alyce Tran
If ever there was a founder who absolutely represented the word 'entrepreneur' it is Alyce Tran. Alyce co-founded the highly successful accessories brand The Daily Edited & exited recently to build lifestyle brand In The Roundhouse, a new beauty brand AND is working with US fashion tech business LT…
23:05
How Marks & Spencer Collaborate: Paige Griffith-Carmichael
Ever wondered how one of the UK's most loved brands approach marketing & brand building? In this episode, we sit down with the amazing Paige Griffith-Carmichael who is the Founder & Director, of Brand Side marketing consultancy firm. Paige has worked with Marks & Spencer Australia for the past 5 y…
29:25
How Jumbled Collaborate: Pip Brett
Jumbled is one of those brands that sparks joy. They're also a prime example of a business that absolutely NAILS regular, effective & powerful brand collaborations. Today, I'm speaking with the wonderful Pip Brett, Founder of Jumbled about the power of storytelling, building social media & sellin…
32:09
How the CFDA collaborate: Ashley Sandall
Ashley Sandall is one of the most experienced partnerships experts I have had the pleasure of speaking to. From interning at PRADA, to working across enviable partnerships initiatives at American Express, to now as the Director of Strategic Partnerships at the CFDA (Council of Fashion Designers of …
35:05
How Your CEO Mentor Collaborate: Emma Green
Today's guest is Emma Green, Co-founder of Your CEO Mentor, a business focussed on improving the quality of leaders globally through high performance leadership development. B2B, service based business collaborations have been a much-requested topic for this podcast & in this episode, we dive into…
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How Chicago, Wicked & Magic Mike Live Collaborate: Claire Boulton [ACMN]
We are so thrilled to bring you this episode as we chat to collaboration & partnerships powerhouse, Claire Boulton of ACMN Marketing & Advertising. Claire's experience working as a destination marketing specialist for Virgin Australia, through to her current role as the Tourism Marketing & Promotio…
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How Vogue Collaborate: Diana Kay
The wonderful Diana Kay is the Marketing Director of Vogue Australia, GQ Australia & Vogue Living. I am so excited to bring you this conversation because Diana has more than 20 years of experience in marketing & the magazine industry Over the last 7 years, Diana has led experiential strategy & grow…
29:48
How M.A.C Cosmetics Collaborate: Jessica Travers
MAC Cosmetics have a long history in partnerships, having released over 100 partnership lines since their inception! In our live podcast recording for 'This Is How We Do It' in Sydney, we sat down with Jessica Travers who is the Consumer Marketing Manager at MAC Cosmetics Australia. We chat all thi…
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