The Big Guest

South Africa's Cultural, Creative and Sports Industries support an estimated 1.4 million jobs and contribute roughly 3.9% to national GDP, with Amapiano, African fashion, dance, film and visual storytelling increasingly shaping global pop culture. South Africa was also responsible for 78.1% of Sub-Saharan Africa's recorded music revenue in 2025, with the country's music market growing 12.9%. But as we celebrate Heritage Month, the bigger question is not just whether we are inspiring the world. It is whether Africans are building the industry infrastructure to own, preserve and profit from the culture we create.

Joining the show to speak to exactly that is Director Cube, founder of Kacube Creatives, an award-winning Durban-born video director, creative director, producer, artist and entrepreneur from Newlands East. With a directing portfolio that connects him to Burna Boy, Wizkid, Chris Brown, DJ Maphorisa, Busiswa and more, and international recognition for Best Music Video in Ghana, Director Cube is already competing on the world stage. But his vision goes far beyond music videos. He is building towards African-originated feature films, cinematic projects and technology-driven stories that can stand alongside the best in the world. Africa's culture is going global, and Director Cube is making sure Africa owns the camera.