This was a fascinating chat about the way that two tradies (and their tribe) have used a personal tragedy (the suicide of a Mate) as the impetus to create something quite unique - a social impact workwear brand (I didn't even know they were a thing!). Over the last nine years they have helped thousand of tradies, truckies and in broad terms, blue collar workers to not only look great, but they have also created an ever-expanding team of mental health professionals to work and walk alongside people who need help. Amazingly, all at zero cost to the people being supported. Enjoy.

trademutt.com