What is failure? Is it a number? A certain metric? A particular result? Is it the same for everyone or is it different things for different people, depending on their beliefs, thinking, standards, goals and programming? Is it an idea? A label? Is it a story we tell ourselves about certain outcomes? Is it a literal ‘thing’ (like a brick, chair, hat or tree) or is it more of an individual mental construct? Perhaps it’s a meaningful reaction to an otherwise meaningless event. Could the same result (a ‘B’ on an exam, for example) equal success for one person and failure for another? Perhaps failure is a self-created experience. So many good questions! In this episode, Craig puts on his story-teller cardigan and explores the personal nature of failure through some of his own experiences.